Submit CV

Search Jobs

Contact us

Got a question, problem or want some information?
We can help

01908 061400

Darren Dewrance Author Banner


You are sales professional in a sales meeting in a sales interview, you are expected to close. I can't tell you how many times the candidates rung me after an interview, said fantastic meeting, got on like a house on fire, it was fantastic. Did you close? No, it wasn't the right time. We got on so well it wasn't necessary.

I, then, ring up the employer with the feedback and they go, nice guy. I'd love to go for a drink with him, wouldn't hire him as a sales person though, because he couldn't close a barn door. So it's imperative that you close in every sales interview that you attend. You wouldn't attend

Just to give you an example of how important this is, many years ago I did some extensive research-- well, to be true, what I did was had a bit of paper by and the side of me desk-- and when I spoke to candidates I asked them whether they closed and I put a tick in either the yes or no. And over the course of the month, it was just under 3/4 of sales professionals in sales interviews did not close. It's a travesty.

So how do you close? Let's go back to real kind of sales basics-- DADA.

Direct close, quite often it is inappropriate in a sales interview. It's a bit to double glazing. It's a bit to full-on. But if the moment's right, go for the jugular.

You've then got the alternative close, the "I understand you're looking for somebody to start in September. Is it the second week or the third week?" Close in that kind of way.

You've then got the deferred, "I understand that you're working through an agency. Basically, I understand that you're going to be talking to Aaron Wallis, and that you're going to talk about it in a lot more depth with them before coming back to me"-- the deferred close.

The easiest way to close, and probably the most natural way to close, is the assumptive close. "I've really enjoyed my time here being interviewed with you. I've really liked everyone that I've met. I feel that we can get on. I like your style. I like you direction.

I really like the business. I know I can sell your products and services, and I really know that if you give me the opportunity, I will succeed. So I really look forward to working with you. And I'm really looking forward to hitting the sales targets that you set me. Look forward to seeing you again when I start with your business."

Nice and easy, nice and assumptive, very, very natural, and it just gives you that tick in the box that you have closed the interview down.

But how do you get to that point? As a sales person, you know you just don't go in with the close. You've got to ask you lots of questions beforehand. When you feel the interview is coming to an actual close, when you feel that their questions have come to the end, ask questions about your own performance

One of the best ones is, how do you feel our meeting has gone today? It's no longer an interview, it's a sales meeting. You're on a level.

Ask questions about how they feel you'd fit in with other team members, whether they feel that you're the cultural match for their business, whether they feel there are any areas of your expertise or your qualifications or abilities that aren't right for the business. Overcome them. Acknowledge that you've overcome them, then go for a semi-close.

OK, so you didn't feel that I had enough experience of national account type business. I hope that I've now overcome that. Do you agree? Yes.

Then move on to the semi-close. Are there any further things that you'd like to explore before this meeting closes? If you're not getting any negative feedback at that point, you've got the opportunity to go for the close.

I can't stress how important is to close, so ensure that you do close at every sales interview that you attend.

Get your Dream Sales Job Today with Aaron Wallis

Navigate our Candidate Advice categories by clicking the following icons:

Job Search Preparation

 Interview Advice

 Sales Training for Professional Sales Roles

Submit CV

Search Jobs

Contact us

Got a question, problem or want some information?
We can help

Tel: 01908 061400


Milton Keynes
01908 061 400


01543 227973

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis’ services to others without hesitation.

Chief Financial Officer, Alphametrics

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

Find out more >


Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

M. Green, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!!!!

D. Burgess, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them

C. Caine, Candidate

Aaron Wallis helped me secure a position I really wanted. Giles saught to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.

L. Taylor, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dawrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

Find out more >

About our service to candidates

Copyright | Disclaimer | Site Map | Terms of Use | Privacy & Cookies Policy © 2021 Aaron Wallis Recruitment and Training Limited. All Rights Reserved. Registered in England No. 6356563.

Our core services:  Sales Recruitment  |  Marketing Recruitment