"Excellent company to deal with.. Helpful from start to finish"
In this section
How To Ace A Value Based Interview
Value-based interview questions, and wholly based values based interviews, are on the rise as companies seek new staff that share their own organisational values. These are purely questions about your own values to understand what drives your behaviours and attitudes.
To bag the role, you’ve got to be fully prepared for this, because showing hesitation, or trying to bluff your way through it is a huge ‘red flag’ to the interviewer.
In this article, we’ll explore-value based interviews (and value-based questions) and how you can make a great impression.
What is a value-based interview?
A value-based interview is an assessment method that focuses on aligning a candidate's personal values with those of the organization. It aims to determine if a candidate's beliefs and principles resonate with the company's core values and culture. This interview format helps ensure a strong cultural fit and long-term employee satisfaction.
Put your sales hat to one side for a minute. ‘Value’ in this instance has nothing to do with money. Instead, it is all about your ‘core values’, as a person.
One of the 'fathers' of motivational theory, Vroom (1964), broadly stated that motivation for a given action was underpinned by how much an individual 'values' the desired outcome. Therefore outcomes or results are determined by action; action is a direct result of behaviour and behaviour is underpinned by an individual's values. Consequently, companies seek individuals with 'values' that 'match' those of their corporate culture and vision.
Another way to look at it is the etymology of the word 'motivation', which is a combination of the Latin word 'motivus' (to move) and 'ation', another Latin word for 'action' or 'process of doing something'.
So, motivation is the ability to 'move someone to action'. For some, this could be money. But if their house was burning down, I am sure they would be more 'motivated' to save their kids rather than their wallet's content, so one of their 'values' would be 'family'. Make sense?
The interviewer will want to explore your values and beliefs to establish if they will fit in with the company’s values and long-term ambition. Sounds simple, right? Well, if you’re fully prepared (read on for tips). Succeeding at a value-based interview need not be intimidating.
Just don’t try and ‘game the system’ – a skilled interviewer will spot if you’re telling fibs to try and sound like the perfect candidate.
Why do companies ask value-based interview questions?
VBIs have been around for a few years. Initially, they were used in specific sectors, like healthcare. The reason was clear enough: in the care environment, it is paramount to employ people who, you know, care about other people.
However, more recently the benefits of VBIs have been seized upon by other sectors, including sales. It makes business sense for your employees to share the same values and beliefs as the business. Everyone will be more likely to pull together, after all.
Imagine if a company that makes a big thing of teamwork, where project and problems are worked through together, hired a self-centred maverick salesman who thought he knew best and did his own thing? It’s got disaster written all over it. A VBI would’ve weeded out this ‘lone wolf’ from the outset.
How do I identify my values?
You’re going to need to do some ‘navel-gazing’, which might not come easily to most. However, if you follow this exercise through, you’ll have a much clearer idea of who you are as a person. It might be eye-opening, it might be lengthy. However, it will be worthwhile.
And after all, understanding your personal values can help in many aspects of your life, not just job interviews!
A second advisory: your values might change as you go through life, so you should evaluate them regularly. For example, whereas once money and status might have been important to you, perhaps work-life balance is more significant now?
Here’s a value evaluation process to follow:
- Identify a few occasions when you were most proud;
- Pick a few times when you were at your happiest;
- Choose some other moments when you were most fulfilled and satisfied;
- Google a list of common personal values (typically you might find a list of 200) and select ten that you would associate with your proud/happy/fulfilled moments;
- Determine your top values by writing down around ten;
- Now prioritise these values, putting those most important to you at the top;
- Reaffirm by asking yourself tough questions. Do these values fit in with your life vision? Are you proud of them?
Once you’ve settled on your list, you’re in much better shape to answer questions about what sort of person you are… and, crucially to then answer any follow-up questions by giving examples of when you used these values (by remembering your proud/happy/fulfilled moments).
Preparing for value based interviews
Performing well during value-based interviewing requires thorough prep work. By establishing your own values, you’ll be in a much better position to answer your interviewer’s questions.
However, that’s only half of the preparation required. Remember we said the interviewer wants to match your values to that of the company? You’ll, therefore, want to find out as much as you can about the company’s culture, values and ambitions in advance. The first step is to look at the ‘About Us’ page on their website which will regularly detail a company’s values together with its mission and vision.
Speak to people that you know who have worked there, search through LinkedIn and Glassdoor to read reviews from previous members of staff, and scour the business's social media accounts for clues.
Once armed with this information, you can pre-empt any shortcomings a value-based interview might expose. Don’t give false answers, of course, but you can practise how best to portray yourself in each situation.
Answering common value-based interview questions
Here are four typical value-based interview questions:
1) Tell me about yourself?
Don’t give your life story, instead think back to your list of personal values and select several of them to describe yourself. Be prepared to provide examples (which you’ll have from the exercise outlined earlier). Just ensure your answers are relevant to the job that you have applied for.
2) What would be the main rewards you feel that you would get from this role?
Again, tune your answer to the job. So, if one of your personal values is helping others and you know the company is ‘hot’ on customer service, then talk about how ‘absolute customer satisfaction’ is an important part of your sales strategy.
3) Tell us about a situation where it was important you worked as part of a team?
You’ve maybe learned the company values teamwork. Reply with a detailed example of your experience working as part of a team, your role in it, what the outcome was and crucially what you learned from it. Because learning shows a desire to progress and perhaps a little humility – both great qualities.
4) Talk us through a situation where you were successful? Why do you think it was a success?
Does one of the company's values resonate with you? If so try to weave your knowledge of the company's values into your answer.
Date published: 23rd November 2022
Submit your CV
Take the first step towards your new role today
With hundreds of jobs available, now is the time to look for your perfect position
by Simon Bonner
About the author
With over 25 years in B2B sales and recruitment, Simon is an English Graduate from UEA and specialises in recruiting commercial and FMCG sales positions. Simon joined the sales recruitment industry in 1998 before progressing into field sales and returning to recruitment in 2015. As an Associate Director, Simon is well placed to understand the needs of clients and candidates' needs, having spent ten years selling electronic security and managing National Accounts within OEM manufacturers and distribution channels. An avid Luton Town football fan, Simon dotes on his two daughters and enjoys keeping fit, socialising, food and wine.
From our blogRead more
Our employers say...
I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.
Managing Director, Leisuresec plc
We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.
Commercial Director, Incentive Facilities Management
We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.
Chief Financial Officer, Alphametrics
Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.
Marketing Director, City of London Police
Sophie did a great job at understanding our business and our needs, she is extremely professional and we hugely benefitted from her experience and expertise.
HR Manager, The Data Privacy Group Ltd
I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.
HR Assistant, Fischer Connectors Ltd
Very professional service and will certainly be in contact for future recruitment.
Director, Blakedown Sport & Play Ltd
Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.
CEO, Friday Ad Online Services
I can't fault Sam or AW! Sam was a pleasure to work with and provided great support from the start. Sam always provided me with timely updates when required and provided outstanding candidates!
Director, Waste Managed Ltd
Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.
Sales Director, Inside Business
Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.
Managing Director, JARK Healthcare Recruitment
George is a rare find in the world of recruitment - communicative without being pushy or over-bearing. He listens and understands what the customer needs as gets to know the business to ensure he provides fully competent candidates who fit.
HR Manager, Big Dug
Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.
UK Sales Manager, Nexcom
I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!
Managing Director, Citrefine International Ltd
Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.
Commercial Director, G4S Government & Outsourcing Solutions
Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.
Senior Recruitment Consultant, DSG International
Really good service. Just the right amount of contact and easy to deal with.
HR Manager, Zircon Software Ltd
I could not suggest anything I would like you to do better. The service you provided materially exceeded my expectations. I would especially like to commend Simon Bonner; he is easily the best recruitment consultant I have ever dealt with. I particularly valued his advice and guidance throughout the recruitment process.
UK Sales Manager, BTS Holdings Limited
I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.
HR Business Partner, Greene King
I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.
HR and General Manager, THK
In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.
Sales Manager, TR Fasteners
George is a joy to work with, and I'd recommend him to anyone seeking that unicorn hire - he found me mine, and I'm delighted!
Director, Education Support
Understood the type of person we were looking for and good follow ups - not too frequent.
Managing Director, bigHead Bonding Fasteners Ltd
Generally good standard of candidates. Especially liked the personality profile. Overall good value for money and will certainly use you again.
Managing Director, Medicash
As always we were extremely impressed with Rob's understanding of the role and our specific needs.
Managing Director, Speck & Burke
Thank you for your dedicated help during the recruitment process - we came to you after unsuccessfully searching elsewhere, and hired, not one, but two! Quick response times, and a really personal approach, without being pushy.
Managing Director, Accora Ltd
George came recommended by a colleague and has been a pleasure to work with. He was great at updating us on his progress and ensured a great experience for both client and candidate.
HR Manager, Annapurna Recruitment Ltd
Our candidates say...
I had a very good experience with Aaron Wallis. The company itself is offering great content for all things related to the hiring process. I definitely recommend.
J. Ostermeier, Candidate
I had a great experience. Helped me every step of the way to get my new job. Sophie was very polite, kind and helpful!
J. Parnham, Candidate
Simon was knowledgeable on his clients history, background and what their requirements were and he worked around time zones, holidays and a pandemic to get the right result.
J. Tooze, Candidate
The staff at Aaron Wallis were fantastic. Throughout the process, they maintained excellent communication and I always knew where I stood.
M. Owusu, Candidate
Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.
M. Crisp, Candidate
Friendly, proactive, communicative. Overall a really positive experience.
R. Houston, Candidate
The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.
L. Colagrossi, Candidate
The detail put into the preparation for interviews and the detail of the job description was first class. Rob and Simon in particular are amongst the best I've ever dealt with.
K. Peacock, Candidate
Rob was really helpful when I was putting together a presentation for the second stage interview. Overall their communication was great and kept me updated of any progress
J. McGrattan, Candidate
George Humphries was a complete professional at every point, from our first phone conversation to his “good luck tomorrow” text on Sunday before I started in my new role.
E. Fry, Candidate
Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with.
J. Marcinkiewicz, Candidate
Very polite and friendly and was very helpful finding me my next new role.
K. Craggs, Candidate
When talking with Simon you felt relaxed cared to help you find a position that suited your needs
D. Pinder, Candidate
I would highly recommend thank you to Darren for helping me secure my new job role! Excellent service all round!
G. Thompson, Candidate
Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.
S. Bartlett, Candidate
Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with he was supportive really quick at replying and really put me at ease.
J. Marcinkiewicz, Candidate
Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.
E. Heley, Candidate
Sophie contacted me about a role explained the details clearly and made sure I was ready for the interview. She kept in touch every step of the way till I started the job. Thank you Sophie for a great experience.
S. Powell, Candidate
George above and beyond to make sure I had everything I need to secure my new role. Outstanding Professional.
A. Kirkland, Candidate
The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!
A. Callaby, Candidate
Sophie has been fantastic and always so attentive, highly recommend.
T. Ashbourne, Candidate
Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.
R. Buckley, Candidate
For anyone looking for work, I can't recommend Aaron Wallis highly enough.
C. Rockliffe, Candidate
Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.
R. Sealy, Candidate
Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.
M. White, Candidate
Darren at Aaron Wallis was really encouraging and helpful. He was very responsive and regularly made phone calls to explain the job opportunities available, and guided me through the application process.
A. Brown, Candidate
Professional and responsive from start to finish. I would highly recommend. Special thanks to Sophie J for her help and support throughout.
N. Leney, Candidate
Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.
C. Caine, Candidate
I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!
D. Burgess, Candidate
Sam was by far the most professional and helpful of any individual I've ever dealt with through a recruitment agency. He was supportive and thorough throughout the process. He definitely goes the extra mile for you. A pleasure to deal with. I would highly recommend him. An asset to Aaron Wallis
M. Wyer, Candidate
Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.
R. Speakman, Candidate
I have to say using Aaron Wallis Recruitment has been nothing but an absolute pleasure. I've used many agencies over the years as the client and the candidate and its not always been a pleasurable experience!
L. Knowles, Candidate
George is a fantastic recruitment agent and provides a great service. It was a pleasure I thoroughly recommend George to anyone.
C. Beaugie, Candidate
I had the absolute pleasure of working with George Humphries on finding a placement best suitable for me.
A. Van Der Mescht, Candidate
Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.
C. Hoy, Candidate
I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.
S. Akers, Candidate
The most professional recruitment agency I've ever worked with. Robert Scott was extremely proactive and send me a detailed briefing before each interview, ensuring I was well prepared.
D. Bermant, Candidate
A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!
A. Bauchet, Candidate
I would highly recommend Aaron Wallis Recruitment, Darren was extremely helpful and provided me with plenty of advice and support throughout the whole process.
D. Bretherton, Candidate
Managed to get me placed within a week! Really friendly and easy to deal with. Always available for a call and my biggest challenge was I was in work at the time I was looking for my next opportunity (which is stressful) but Sam made that easy.
P. Fitzsimons, Candidate
Excellent experience. Knowledgeable staff and really went the extra mile. Found my ideal position and I couldn't be happier. Special shout out to Sam and George: who made the process smooth and easy for me. Highly recommend.
K. Pearce, Candidate
Sophie helped me secure a new role I have been searching for. She took her time to explain clear and concisely all I needed to succeed at the interview stage. Thanks again Sophie!
O. Oladejo, Candidate
Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)
K. Everitt, Candidate