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"Highly recommend Aaron Wallis Recruitment - Sophie was excellent. I was in touch with a couple of other agency's at the time and Aaron Wallis were by far the most responsive, informative and very helpful. Thanks Sophie for all your help!"

Zoe Jones

Top 20 CV Tips

Simple CV Tips to help increase your chances of being selected for Interview

  1. HOW LONG: Try and keep to two pages (three pages as an absolute maximum).  If you feel it will support your case for a specific application attach a separate document as an appendix, separate attachment of case studies or detail specifics in the cover letter.

  2. GRAPHICS AND PHOTOGRAPHS: Personally, I quite like photos - most hate them!  It is a reason for people to make assumptions about you, so advice would be don't bother unless it is relevant to the application.  Use a subtle graphic or watermark if you choose to do so BUT keep it simple and appropriate. 

  3. CONTACT INFORMATION AT THE TOP (WITHIN THE HEADER): Put your name and contact details at the top of the CV or within the 'header' (however, some recruitment software is unable to read headers)

  4. PERSONAL PROFILES:  The world is split on this one - some people love them, and some don't even read them!  Why not detail a short paragraph detailing your key skills and traits, core values and passions.  

  5. CAREER OBJECTIVE: Do not use specific job titles unless you are tailoring your CV to each and every role.  i.e. "Graduate Aerospace Engineer seeks career role within a growing aeronautical organisation" could mean that you are discounted from the ideal graduate engineer role with an F1 team that you'd be ideal for!  Use generic career objectives if placing your CV on a CV job board or with a recruitment consultancy.

  6. LIST OF SKILLS: All recruitment companies and many employers now use CV parsing software that 'auto-reads' your details and populates the database fields.  The very latest software matches CV's to job specifications in an automated process and provides a shortlist and a percentage match to the specification using a combination of keyword matching, artificial intelligence and an algorithm that predicts suitability.  Trust me it is unbelievably quick AND accurate.  Detailing core skills is therefore a must in this digital age. See writing a CV for a job board

  7. EDUCATION/QUALIFICATIONS/PROFESSIONAL MEMBERSHIPS: Detail your highest level of education first. Then detail other formal qualifications, other education, and Professional Memberships/Affiliations in the order you deem most necessary to your sector. If you are a recent graduate detail your core subjects and dissertation title. Unless you are a recent graduate do not waste valuable CV space going into the depths of detailing the individual grades of your O-Levels/.GCSE's/A-Levels/CSE's, etc - detailing your passes in the core Maths, English subjects will suffice. i.e. Achieved '9 GCE 'O-Levels' at Grade C and above including English and Maths'.  NB Some employers pay more credence to your 'A-Level' grades than your degree!  If they're good - detail them!  Do not under any circumstances tell a mistruth about your education or memberships - they are incredibly easy to verify which is a standard step in any requirement process nowadays.

  8. OTHER INFORMATION: Don't detail your marital status as you don't have to.  This is unless you are married, happily single or feel it wholly appropriate to the application NB It is actually illegal to discriminate on the basis of marital status.  Detail your driving status if it's a requirement of the role or if you have a full clean driving license.  Detail your eligibility to work in the EU for any employer or your visa/passport status if from outside of the EU.  Do not put your passport number on your CV for reasons detailed in point 10.  Due to recent age legislation, more and more people are choosing not to put their age and date of birth on their CV - don't feel that you have to.

  9. NATIONAL INSURANCE NUMBERS: Do not ever, ever, ever put your National Insurance number on your CV!  Together with your name, address, date of birth and employment information you are leaving yourself open to significant identity fraud.

  10. SHOULD YOU PUT YOUR ADDRESS? This is a debated one but generally just putting your general location can be the best route. Read here for a full breakdown of should you include your address on your CV?
  11. THE DANGERS OF SOCIAL NETWORKING: More and more offers of employment and offers of second interviews are being withdrawn as employers can find out more about you searching through your social network 'footprint'.  The famous example was the retraction of a job offer for a high flying city lawyer who boasted on his 'blog' that he did nothing at his employer but shop on the Internet, pick up a six figure salary and regularly partake in recreational pharmaceuticals.  Particularly if you have an unusual name, amazing detail of your lifestyle, behaviour and beliefs can be uncovered with one Google search. Companies will not admit to doing this as part of their recruitment procedure - But, be warned, THEY DO!

11. DETAIL YOUR CAREER IN REVERSE CHRONOLOGICAL ORDER: Do the first job first and work backwards.  Your most recent experience, the last 5 years, is perceived as most important and is given the highest 'weight' in deciding whether to invite you, or not, for interview.

12. USE SHORT PARAGRAPHS AND BULLET POINTS:  Be succinct - do not waffle or pontificate and definitely don't try to make your sales job more exotic by preposterous waffle, i.e. 'initiating strategic partnerships and management process initiatives aimed at restructuring procurement decisions in the favour of my organisation'.  Remember this is your sales tool - use it to sell yourself - think careful about the words that you use.  Read it aloud, can anyone who doesn't know your industry understand what you did, what you sold?  People don't like reading more than three sentence paragraphs so use short paragraphs and bullet points.  The average recruiter will skim read CVs looking for applicable points and experience. Decision makers want to read facts - how have you increased sales, decreased costs, improved systems, increased customer satisfaction, built a database, increased investment, drove down supplier rates, etc.  Particularly use facts that you can back up at interview with evidence - case studies, testimonials, league tables, P60's, etc. (many employers will expect to see evidence of your claims at interview stage and it is imperative that you know your own facts and figures at interview)?

13. KEYWORDS:  By thinking of the kind of keywords that recruiters and hirers will use to find your details before writing your CV you will have a dramatically more successful experience.  Detail your skills, client accounts, different terms for your role, etc.  For greater explanation and some neat tricks view writing your CV for a job board. 

14. JARGON:  Do not use jargon or abbreviations. Even abbreviations such as KPI's and TQM, whilst widely used in business are not understood by everyone.

15. REASONS FOR LEAVING: Detailing reasons for leaving, however valid, usually come across as excuses. It is not necessary so don't bother.  Should a prospective employer want to know more they can ask you at interview.

16. CURRENT SALARY: Again many employers like to see this progression; however, it can work against you.  For instance, if you were in a £45K international sales development role and left to take a £30K UK-based salary to breathe life back into your work-life balance, it may be perceived as a backwards step.  If it is continuous progression then detail it.  Don't overstate your earnings as many employers require P60s as part of their referencing process and they will see your earnings YTD on your P45 anyhow.

17. INTERESTS/HOBBIES: Many books and CV advice sites say that this is superfluous information.  However I use it extensively as a hirer to get a 'flavour' of a person and start every interview with a discussion around the hobbies/interests to put the candidate at ease. DO NOT solely detail 'reading and socialising with friends' but I would advise detailing one intellectual interest, one team sport, perhaps another sport and perhaps an art/creative interest.  If you are interested in reading expand upon it, i.e. reading 1950's crime fiction novels.  Do not ever detail an interest that you are not knowledgeable about - it really, really can backfire!

18. REFERENCES: If you do not wish to detail your references don't even waste valuable CV space on 'References: Available upon Request'

19. FONTS AND TEXT: Ensure the CV looks 'tidy' and you have all the CV in the same font and text size, it shows you take pride in the appearance of your CV.

20. LINKS TO PUBLICATIONS/WEBSITES:  It is becoming more popular to attach links to personal websites, blogs, LinkedIn, Twitter, articles published, publications, etc.  This is absolutely fine but think about the content - does it portray you in your very best light, and is it relevant? Links to companies that you've worked for and projects that you've completed will certainly do no harm.

Date published: 4th March 2024

A photo of Sophie Jones, Aaron Wallis Sales Recruitment

About the author

Sophie Jones

Sophie is an Associate Director at Aaron Wallis, and her main focus is to help clients find the best sales talent while ensuring that candidates secure the best professional fit. Sophie doesn't just fill vacancies; she strives to understand her clients' business goals, and she identifies candidates who will not only excel in the role but also contribute to the company's long-term success. Maintaining open communication is crucial, and Sophie ensures that clients are well-informed throughout the recruitment process, addressing any concerns and ensuring that expectations are met. She's a trusted advisor, and her ability to build bridges, solve problems, and advocate for success makes her an invaluable asset in the World of sales recruitment.

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Our employers say...

Very professional service and will certainly be in contact for future recruitment.

Director, Blakedown Sport & Play Ltd

Sophie did a great job at understanding our business and our needs, she is extremely professional and we hugely benefitted from her experience and expertise.

HR Manager, The Data Privacy Group Ltd

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

I could not suggest anything I would like you to do better. The service you provided materially exceeded my expectations. I would especially like to commend Simon Bonner; he is easily the best recruitment consultant I have ever dealt with. I particularly valued his advice and guidance throughout the recruitment process. 

UK Sales Manager, BTS Holdings Limited 

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

George is a rare find in the world of recruitment - communicative without being pushy or over-bearing. He listens and understands what the customer needs as gets to know the business to ensure he provides fully competent candidates who fit.

HR Manager, Big Dug

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

I can't fault Sam or AW! Sam was a pleasure to work with and provided great support from the start. Sam always provided me with timely updates when required and provided outstanding candidates!

Director, Waste Managed Ltd

As always we were extremely impressed with Rob's understanding of the role and our specific needs.

Managing Director, Speck & Burke

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

George is a joy to work with, and I'd recommend him to anyone seeking that unicorn hire - he found me mine, and I'm delighted!

Director, Education Support

Really good service. Just the right amount of contact and easy to deal with.

HR Manager, Zircon Software Ltd

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.

Chief Financial Officer, Alphametrics

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

Thank you for your dedicated help during the recruitment process - we came to you after unsuccessfully searching elsewhere, and hired, not one, but two! Quick response times, and a really personal approach, without being pushy.

Managing Director, Accora Ltd

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

George came recommended by a colleague and has been a pleasure to work with. He was great at updating us on his progress and ensured a great experience for both client and candidate.

HR Manager, Annapurna Recruitment Ltd

Generally good standard of candidates. Especially liked the personality profile. Overall good value for money and will certainly use you again.

Managing Director, Medicash

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

Our candidates say...

Simon was knowledgeable on his clients history, background and what their requirements were and he worked around time zones, holidays and a pandemic to get the right result.

J. Tooze, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!

D. Burgess, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.

C. Caine, Candidate

I would highly recommend Aaron Wallis Recruitment, Darren was extremely helpful and provided me with plenty of advice and support throughout the whole process.

D. Bretherton, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with he was supportive really quick at replying and really put me at ease.

J. Marcinkiewicz, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

Very polite and friendly and was very helpful finding me my next new role.

K. Craggs, Candidate

George Humphries was a complete professional at every point, from our first phone conversation to his “good luck tomorrow” text on Sunday before I started in my new role.

E. Fry, Candidate

Friendly, proactive, communicative. Overall a really positive experience.

R. Houston, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Professional and responsive from start to finish. I would highly recommend. Special thanks to Sophie J for her help and support throughout.

N. Leney, Candidate

Sam was by far the most professional and helpful of any individual I've ever dealt with through a recruitment agency. He was supportive and thorough throughout the process. He definitely goes the extra mile for you. A pleasure to deal with. I would highly recommend him. An asset to Aaron Wallis

M. Wyer, Candidate

Sophie has been fantastic and always so attentive, highly recommend.

T. Ashbourne, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with.

J. Marcinkiewicz, Candidate

George above and beyond to make sure I had everything I need to secure my new role. Outstanding Professional.

A. Kirkland, Candidate

I had the absolute pleasure of working with George Humphries on finding a placement best suitable for me.

A. Van Der Mescht, Candidate

Rob was really helpful when I was putting together a presentation for the second stage interview. Overall their communication was great and kept me updated of any progress

J. McGrattan, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Excellent experience. Knowledgeable staff and really went the extra mile. Found my ideal position and I couldn't be happier. Special shout out to Sam and George: who made the process smooth and easy for me. Highly recommend.

K. Pearce, Candidate

The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.

L. Colagrossi, Candidate

The staff at Aaron Wallis were fantastic. Throughout the process, they maintained excellent communication and I always knew where I stood.

M. Owusu, Candidate

I have to say using Aaron Wallis Recruitment has been nothing but an absolute pleasure. I've used many agencies over the years as the client and the candidate and its not always been a pleasurable experience!

L. Knowles, Candidate

I had a great experience. Helped me every step of the way to get my new job. Sophie was very polite, kind and helpful!

J. Parnham, Candidate

When talking with Simon you felt relaxed cared to help you find a position that suited your needs

D. Pinder, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

The most professional recruitment agency I've ever worked with. Robert Scott was extremely proactive and send me a detailed briefing before each interview, ensuring I was well prepared.

D. Bermant, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

For anyone looking for work, I can't recommend Aaron Wallis highly enough.

C. Rockliffe, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Sophie contacted me about a role explained the details clearly and made sure I was ready for the interview. She kept in touch every step of the way till I started the job. Thank you Sophie for a great experience.

S. Powell, Candidate

Sophie helped me secure a new role I have been searching for. She took her time to explain clear and concisely all I needed to succeed at the interview stage. Thanks again Sophie!

O. Oladejo, Candidate

The detail put into the preparation for interviews and the detail of the job description was first class. Rob and Simon in particular are amongst the best I've ever dealt with.

K. Peacock, Candidate

Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)

K. Everitt, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate 

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

I would highly recommend thank you to Darren for helping me secure my new job role! Excellent service all round!

G. Thompson, Candidate

I had a very good experience with Aaron Wallis. The company itself is offering great content for all things related to the hiring process. I definitely recommend.

J. Ostermeier, Candidate

Darren at Aaron Wallis was really encouraging and helpful. He was very responsive and regularly made phone calls to explain the job opportunities available, and guided me through the application process.

A. Brown, Candidate

George is a fantastic recruitment agent and provides a great service. It was a pleasure I thoroughly recommend George to anyone.

C. Beaugie, Candidate

Managed to get me placed within a week! Really friendly and easy to deal with. Always available for a call and my biggest challenge was I was in work at the time I was looking for my next opportunity (which is stressful) but Sam made that easy.

P. Fitzsimons, Candidate