In this section
Aaron Wallis are delighted to offer some fantastic hints and tips on communication and persuasion from Dexter Moscow. Dexter has an unforgettable name and for many of you the name may 'ring a bell' and possibly even a Christmas bell as Dexter has been the Christmas Guest on major TV shopping channels such as QVC, for over 11 years.
For those that have watched the BBC's "The Apprentice" you'll know that presenting and selling on TV is the task where many of the sales oriented contestants simply fail to deliver. Dexter is an absolute professional and his warm and engaging persona have made him one of the most popular and successful presenters with the tough task of selling Christmas gifts on TV across all 52 weeks of the year!
Outside of TV Presenting, Dexter runs Audience Dynamics, a training company dedicated to public speaking, persuasion and creating impact. P.E.R.F.E.C.T. COMMUNICATION is Dexter's key to getting your message across with power and impact and in doing so becoming a better Leader, Negotiator, Salesperson and Manager.
THE 7 MAGIC KEYS TO P.E.R.F.E.C.T. COMMUNICATION is a tried and tested system that produces positive results and we are delighted to be able to give our visitors a basic overview of the system.
"A good presentation entertains us - a great presentation moves us to take action"
Whether it is at the front of the room, in a business pitching situation, seeking to gain investors or satisfy stakeholders, in the boardroom or during a 1-2-1 interview, it is no longer enough just to have the facts and figures at your finger tips. You have to engender trust, confidence and have the ability to deliver instantly memorable sound bite messages. You have to be a Master Influencer.
You have to enroll your diverse audience be it face to face or through a myriad of digital media. You have to motivate your audience to be happy to take the action you desire of them.
Unless we are entirely effective in presentation situations we run the risk of not only losing our audience's attention but actually alienating them. Every day, judgments on our abilities are made based on an emotional reaction to the way we present ourselves.
Body Language - Voice Tonality - The words we use. (Check out our Body Language Signal guide).
Within 30 seconds, a judgement is made of our performance and we could either engage or lose our audience for the duration of our presentation.
OUTCOMES OF THE ISSUES
Unease, uncertainty or mild disquiet, each subconsciously perceived weakness can capture our audience's attention and minimise our impact. Less experience in using technology and looking awkward will prevent our message sticking. 85% of an audience's perception of our performance is visual. It's not what we say it's how we say it and look when we are saying it.
Politicians have lost the Party Leadership based on a nervous performance. Media personalities have lost their credibility by ill judged comments. CEO's have adversely affected their share prices by a less than dynamic presentation equating to a loss of Funding - Position - Confidence.
OVERCOMING THE ISSUES
The 7 keys to P.E.R.F.E.C.T. communication help to overcome these issues and guide you in presenting with powerful content and delivery.
Personal Impact - Know exactly how you are going to start your presentation so that it is powerful and engaging and harnesses the power of positive body language.
Emotional Connection - Tell personal stories use metaphors and let people into your life experiences, they then will be more prepared to join you in your ventures.
Right to talk - Relate what in your life have you studied, experienced, researched and succeeded at?
Facts - Have defined facts, goals and detail. Don't talk in terms of hypothetical situations. Make it relevant.
Encapsulate - Identify the key elements of your presentation and translate them into succinct, influential language.
Congruency - What you say (words), how you say it (voice tonality) and how you look when you say it (body language) has all to be congruent.
The Company - Identify the credentials of the companies that you worked with or have been associated.
Don't just present, deliver and influence with power and impact.
COULD YOU SELL GOD TO MILLIONS? More from Dexter Moscow
ABOUT DEXTER MOSCOW
Dexter Moscow is the MD of Audience Dynamics, a company that specialises in coaching people to achieve communication excellence.
Over the last 40 years Dexter has gained substantial expertise working and educating at the highest level in the advertising, sales, property, and entertainment industries.
His work with the Dale Carnegie organisation and his live appearances, presenting and selling £millions worth of products for major organisations on QVC The Shopping Channel, informs his unique approach to corporate communication and influencing skills.
As a TV personality and M.D. of Audience Dynamics he specialises in coaching people to achieve communication excellence and conducts influencing excellence and master influencing excellence seminars.
As a keynote speaker and business coach, those attending his presentations and courses have gained heightened communication abilities, new insights and increased confidence in 'selling', business pitching and presentation situations.
Graduates of these courses are empowered to persuade, engage and develop instant rapport with a diverse audience resulting in effective communication, more sales and greater brand recognition.
Working with major organisations, individuals and teams he has positively impacted turnover and profitability.
A selection of client companies:
Marks and Spencer, British Land, QVC, SIMA, Diabetes UK, DSH Accountants, Ideal World, Summerson Goodacre, Professional Marketing Forum
Published: 26th March 2021
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