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PERFECT Communication

Aaron Wallis are delighted to offer some fantastic hints and tips on communication and persuasion from Dexter Moscow. Dexter has an unforgettable name and for many of you the name may 'ring a bell' and possibly even a Christmas bell as Dexter has been the Christmas Guest on major TV shopping channels such as QVC, for over 11 years. 

For those that have watched the BBC's "The Apprentice" you'll know that presenting and selling on TV is the task where many of the sales oriented contestants simply fail to deliver.  Dexter is an absolute professional and his warm and engaging persona have made him one of the most popular and successful presenters with the tough task of selling Christmas gifts on TV across all 52 weeks of the year!

Outside of TV Presenting, Dexter runs Audience Dynamics, a training company dedicated to public speaking, persuasion and creating impact.  P.E.R.F.E.C.T. COMMUNICATION is Dexter's key to getting your message across with power and impact and in doing so becoming a better Leader, Negotiator, Salesperson and Manager.

THE 7 MAGIC KEYS TO P.E.R.F.E.C.T. COMMUNICATION is a tried and tested system that produces positive results and we are delighted to be able to give our visitors a basic overview of the system.

"A good presentation entertains us - a great presentation moves us to take action"

Whether it is at the front of the room, in a business pitching situation, seeking to gain investors or satisfy stakeholders, in the boardroom or during a 1-2-1 interview, it is no longer enough just to have the facts and figures at your finger tips. You have to engender trust, confidence and have the ability to deliver instantly memorable sound bite messages. You have to be a Master Influencer.

You have to enrol your diverse audience be it face to face or through a myriad of digital media. You have to motivate your audience to be happy to take the action you desire of them.

The Issues

Unless we are entirely effective in presentation situations we run the risk of not only losing our audience's attention but actually alienating them. Every day, judgments on our abilities are made based on an emotional reaction to the way we present ourselves.

Body Language - Voice Tonality - The words we use. (Check out our Body Language Signal guide).

Within 30 seconds, a judgement is made of our performance and we could either engage or lose our audience for the duration of our presentation.

Outcomes of the Issues

Unease, uncertainty or mild disquiet, each subconsciously perceived weakness can capture our audience's attention and minimise our impact. Less experience in using technology and looking awkward will prevent our message sticking. 85% of an audience's perception of our performance is visual. It's not what we say it's how we say it and look when we are saying it.

Politicians have lost the Party Leadership based on a nervous performance. Media personalities have lost their credibility by ill judged comments. CEO's have adversely affected their share prices by a less than dynamic presentation equating to a loss of Funding - Position - Confidence.

Overcoming the Issues

The 7 keys to P.E.R.F.E.C.T. communication help to overcome these issues and guide you in presenting with powerful content and delivery.

Personal Impact - Know exactly how you are going to start your presentation so that it is powerful and engaging and harnesses the power of positive body language.

Emotional Connection - Tell personal stories use metaphors and let people into your life experiences, they then will be more prepared to join you in your ventures.

Right to talk - Relate what in your life have you studied, experienced, researched and succeeded at?

Facts - Have defined facts, goals and detail. Don't talk in terms of hypothetical situations. Make it relevant.

Encapsulate - Identify the key elements of your presentation and translate them into succinct, influential language.

Congruency - What you say (words), how you say it (voice tonality) and how you look when you say it (body language) has all to be congruent.

The Company - Identify the credentials of the companies that you worked with or have been associated.

Don't just present, deliver and influence with power and impact.


About Dexter Moscow

Dexter Moscow is the MD of Audience Dynamics, a company that specialises in coaching people to achieve communication excellence.

Over the last 40 years Dexter has gained substantial expertise working and educating at the highest level in the advertising, sales, property, and entertainment industries.

His work with the Dale Carnegie organisation and his live appearances, presenting and selling £millions worth of products for major organisations on QVC The Shopping Channel, informs his unique approach to corporate communication and influencing skills.

As a TV personality and M.D. of Audience Dynamics he specialises in coaching people to achieve communication excellence and conducts influencing excellence and master influencing excellence seminars.

As a keynote speaker and business coach, those attending his presentations and courses have gained heightened communication abilities, new insights and increased confidence in 'selling', business pitching and presentation situations.

These interactive workshops focus on 'Sales' Skills in all aspects of that term and 'How to sell to an invisible audience' using a unique system The 7 keys to P.E.R.F.E.C.T. communication, a process to win more business.

Graduates of these courses are empowered to persuade, engage and develop instant rapport with a diverse audience resulting in effective communication, more sales and greater brand recognition.

Working with major organisations, individuals and teams he has positively impacted turnover and profitability.

A selection of client companies:

Marks and Spencer, British Land, QVC, SIMA, Diabetes UK, DSH Accountants, Ideal World, Summerson Goodacre, Professional Marketing Forum

Published: 26th March 2021

Rob Scott, Aaron Wallis Sales Recruitment, Author Photo

About the author

Rob Scott

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.
With over 24 years of experience in sales recruitment, Rob is a History graduate with an MBA (Merit) and a PgCert in Management Practice.  In 2007, 2009 and 2013 Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as Business Insider and The Independent, as well as OnRec, which host The Online Recruitment Awards every year.

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Our employers say...

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.

Chief Financial Officer, Alphametrics

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

Our candidates say...

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.

C. Caine, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

M. Green, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!

D. Burgess, Candidate

Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

J. Hathaway, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Aaron Wallis helped me secure a position I really wanted. Giles sought to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.

L. Taylor, Candidate

Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)

K. Everitt, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate 

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.

L. Colagrossi, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate