Skip to main content

Presenting Skills

Becoming a More Effective Presenter and Public Speaker

As a sales professional, an important skill to master is public speaking and presenting.  You simply never know when you may have to pitch to a large audience so being equipped with the necessary skills to control your nerves and deliver your pitch with impact is a necessity.

We've all met them and worked with them - some people are just born to be public speakers.  

Many enjoy making speeches in front of large audiences and they take to the stage with relish, no hint of nerves and perfectly deliver the message, leaving to rapturous applause.

However, the majority does not fall into this category but, through these notes, we hope to give you the confidence to overcome your nerves and become an extremely competent public speaker.  The notes are aimed at sales professionals looking to improve both their presenting skills and their ability to pitch to a larger audience.

Four General Types of Public Speakers - Which are You?

  • The Avoider - Does everything possible to avoid facing an audience. In some cases, avoiders seek careers that do not involve making presentations.
  • The Resister - Becomes fearful when asked to speak. This fear may be strong. Resisters may not love to speak in public, but they have no choice. When they speak, they do so with great reluctance.
  • The Accepter - Can do presentations but is not that enthusiastic to do them. Accepters occasionally give presentations and feel good about them. Occasionally the presentations can be quite persuasive, and satisfying.
  • The Seeker - Always looks for opportunities to speak. Seekers understand that anxiety can be a stimulant that fuels enthusiasm during the presentation. Seekers work hard at building their professional communication skills and self-confidence by speaking often.

Preparing Yourself to Speak

  • Gain an understanding of who you are. Understand the limits of your own knowledge, capabilities and biases.

  • Gain an understanding of your audience. You must know what the audience you're presenting to wants to hear.

  •  Gain an understanding of the situation. Consider how the setting of the place and other unforeseen factors could affect the way you deliver your speech.

  • Anticipate response from the audience. Make sure you have a clear purpose in mind so that the audience will respond in the way you want them to.

  • Search for other sources of information. There might be more materials available for you to make your speech more colourful.  Use graphics, visuals and depending on the audience perhaps even props.

  •  Ensure the validity of your pitch. Make sure that the purpose of your speech is supported by clear and reliable data.

  • Add structure to your message. organise your ideas and use graphics so that the audience will not have a hard time following and digesting your ideas.

  • Talk directly to your audience. Make sure the language you are using is one that your audience is comfortable with.  Present to every one of the audience and try to have eye contact with each and every one of them - work the floor!

  • Gain self-confidence through practice. It is only through practice can you effectively present your speech. Master the flow of your presentation by repeatedly rehearsing it. That way, you can have command over your speech.

Eight Basic Steps in Preparing the Speech Itself

  1. Know your topic!  Be confident in what you are pitching.

  2. What is the objective - close the sale, propose a solution or to attain a follow-up meeting

  3. What is the right style - formal, formal with visuals, informal, interactive, etc

  4. Analyse your audience - who are you pitching to, how can the pitch be effective to all levels of decision makers.

  5. Plan and organise your main ideas.

  6. Organise your introduction and conclusion.

  7. Prepare an outline and prompt cards (if necessary)

  8. Practice your speech.

Seven Golden Rules to Becoming a Great Public Speaker

  1. Be Respectful to all.  Respect the variety of the audience, i.e. don't just pitch to the major decision maker

  2. Listen.  Know as much as possible about listening, ensure you know that your audience is listening and be prepared to listen intently to any questions that are raised.

  3. Planning.  organise carefully to improve understanding and recall.

  4. Simple Three Staged Format.  The Format of a Safe and Solid Presentation - You can't go wrong with a good old fashioned, three staged pitch that follows the old classic 'tell 'em what they're going to hear, say it and then say it again':

    • Introduction: Capture the attention of your audience, boost their interest, and give them a background of your topic.  

    • Body: Start with your main ideas. Keep them organised and support them with visual and verbal aids as much as possible.

    • Conclusion: Provide a recap of all your points and join them together in a way that will create an impact on your listeners, making them remember your points.  Conclude to close or follow up.

  5. Use language effectively. Keep it short. The simpler the language you use, the more powerful and interesting your speech will be.

  6. Sound natural and enthusiastic.  Speak with passion about your products and services, engage the audience.

  7. Use high-quality visual aids and graphics.  There is a tremendous amount of free or low-cost resources online now for graphics and photos. For instance, Pixabay, Pexels and more!

Please call us to discuss your next move

Milton Keynes



Our employers say...

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.

Chief Financial Officer, Alphametrics

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

Our candidates say...

Aaron Wallis helped me secure a position I really wanted. Giles sought to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.

L. Taylor, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.

L. Colagrossi, Candidate

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)

K. Everitt, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

M. Green, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

J. Hathaway, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.

C. Caine, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!

D. Burgess, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate 

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate