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5 Essential Laws for Sales Success
In recent times ‘salesmen’ and ‘saleswomen’ have gained more credibility as professionals in their own right. However, this has been a more difficult endeavour than for others; Insurance sales, car sales, estate or lettings agents and often recruitment consultants have all at various time been tarnished with the ‘maverick’ brush.
Poor sales people are certainly not limited to these professions nor are all of the people who operate in those industries all ‘mavericks’...but we are all aware of the associated stereotypes.
So how as a sales professional can you avoid being unprofessional in your industry and more than that, become a sales success?
We’re aware that there are more than 5 things you need to know to be a great sales person but we think these are the most fundamental...
As the genius Buckminster Fuller once said: “Integrity is the essence of everything business.” The word integrity itself is thrown around fairly loosely but the importance of its application to business and particularly to sales is immeasurable.
Sales is a multiply repeated game and cheating or lying might gain you immediate payoff, but you will definitely hurt your long-term prospects. A successful sales person will earn trust in order to turn their one time customers into long term clients and thus benefit from a perpetual income stream.
Especially in the vital moments you first meet a prospect, listening is up there in the most important qualities of a top sales professional. You have no idea whether your product or service is going to be of any use to your prospect so what have you got to talk about? Throughout your relationship with your prospect (and even when they become your client) remember to listen!
Upon your first meeting with your prospect:
Don’t talk about yourself
Don’t talk about your products or services
And above all...don’t recite your sales pitch!
Once the client has finished telling you their needs they will be far more inclined to want to hear a solution and trust that you know their pains!
Ask Questions, leave the selling to later
As a sales person it is your job to venture into a fact-finding mission to discover their ‘hot buttons’ their biggest pains and their motivators. You need to ask questions (and lots of them!). Not only will the prospect be flattered and impressed by your interest in them and their business but you will also be providing yourself with information that could help support your ‘pitch’ later on;
By asking questions the prospect is effectively giving you their reasons why they should buy from you. You can use this information wisely if they have any resistance later in the meeting to remind them how urgent it is that their business problems are addressed.
‘Selling with questions’ is also a less threatening way to approach a prospect. When we feel as though we are being sold to we naturally put up barriers, questions if put well will not cause this barriers to go up.
Do remember however, you’re not asking questions for the sake of asking questions. You want to know about them, you are on a fact finding mission to establish if you can help them.
Treat your prospect just like you would family and friends
Avoid the temptation and tendency of a lot of sales people to switch into ‘sales mode’. Prospects want authenticity as authenticity builds trusts. The sales people who try to sell with ham-handed persuasion clichés and taglines are rarely the successful type. Todays professional selling environments demand more than affected speech patterns, exaggerated tones and slow hypnotic sounding ‘sales inductions’. Speak normally (and of course appropriately) as if you are around your friends and family.
Invite your prospects to take action
Don’t see this part of the meeting as the ‘sales close’ because a sales close puts the ball in your court and not in theirs. This is not where you want to be- you want the focus to be on them and not you.
You don’t at any point want to remind the prospect that they are dealing with a ‘sales person’. You are not a sales person, you are a human being offering a particular product or service. If you can get your prospect to understand that you are well on your way to becoming an outstanding sales person.
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by Rob Scott
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A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!
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Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.
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Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.
M. White, Candidate
Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.
R. Sealy, Candidate
Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.
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Aaron Wallis helped me secure a position I really wanted. Giles sought to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.
L. Taylor, Candidate
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D. Richards, Candidate
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