Why choose us?
Our site is a goldmine of information and support. So, whether you're an employer or a candidate, why not pop over to our advice section to help you get the most from the recruitment process.
What are Your Strengths?
Ultimately this is what the company are hiring! You would be amazed at how many senior personnel struggle to detail more than about four or five strengths – they’ve never analysed themselves in this way.
Basic sales: Sales is about features, examples and benefits. What is good about the product, how does it work, what’s in it for me and how will it improve my life! Imagine a beauty product demonstration sale in a department store – full of features, examples and benefits. When you sell your strengths at interview you must do so in the same way.
Everyone, yes everyone, without fail at interview is hard working, committed and a great timekeeper. All salespeople are continuously over their targets and the highest performers in their sector. All accountants have saved more money and improved processes. These are all words – features without examples or benefits - so how do you differentiate yourself?
Quite simply sell yourself as a product.
Date published: 5th August 2025
Search jobs
With hundreds of jobs available, now is the time to look for your perfect position
by Rob Scott
Managing Director
About the author
Rob Scott
Rob Scott is the Managing Director of Aaron Wallis Sales Recruitment, a premier UK agency dedicated to connecting top-tier sales and marketing talent with diverse commercial sectors. With a career in sales recruitment spanning over 28 years, Rob has cemented his reputation as a definitive authority in the sales industry.
Before founding Aaron Wallis in 2007, he served as the Marketing & Sales Director for a £0.5BN recruitment group. A first-class History graduate with an MBA and a PgCert in Management Practice, Rob bridges the gap between academic rigour and practical market expertise. His insights, backed by some of the UK’s most extensive sales professional surveys, are frequently sought by global outlets including Forbes, The Independent, Medium.com, the FT, and Business Insider.
Please call us to discuss your next move
From our blog
Our employers say...
Our candidates say...