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How to Recruit on Social Media & LinkedIn

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How to Use Social Media when Recruiting Staff

The impact of social media has become undeniable in the social realms of society and increasingly is being seen as a corporate resource and not just the domain of the marketing and communications team.

Facebook, Twitter, Instagram, and now more increasingly - LinkedIn, are all becoming staple checks when recruiting sales staff. A candidate can look great on paper, but social media gives insight into their genuine personality and behaviour outside of formal realms. It's cost-free and can help you tell if a candidate is a good cultural fit - so here's how to do it right.

Shortlisting Candidates

Shortlist candidates from CV's & cover letters first! There is no point wasting time looking at the social media profiles of someone who doesn't have the necessary experience and qualifications for your business. Once shortlisting is done, social media comes into it's own - it can be a huge help in deciding tough picks, letting you see who better fits your company as a person. Shortlisting can be incredibly time-consuming, and ultimately the short-list is all that matters - you can make better use of your time using a recruiter to shortlist for you - letting you pick from the best selection of applicants.


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The Almighty LinkedIn

LinkedIn isn't new, it's been a titan of networking for quite a while now. But, where it's really made waves the last year or so is recruitment; the advent of LinkedIn Jobs in 2014 changed recruitment. Now not only could you network yourself to potential employees, and vice versa, but jobs could be posted, suggested, and applied for through LinkedIn's Website and App. As a social network it overcomes the issue of social media not listing relevant history and experience - so why use anything else? Because LinkedIn profiles are public, outward-facing - candidates seeking new roles will list all their skills and attributes, from all industries - you won't get the specialized address a CV or cover letter would have. LinkedIn is a fantastic way to attract talent, and to build contacts - but when recruiting it serves best as a booster - strengthening recruitment, rather than replacing it. Head here for our guide on how to use LinkedIn effectively.


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Using Social Media as Part of Your Recruitment Selection Process

If it comes to light that in using the likes of Facebook, Twitter, Instagram, LinkedIn etc. to screen candidates, you have discriminated against a candidate you could have a few legal issues on your hands...

As a recruiting organisation you should address the following:

  1. You should seek professional legal advice immediately whether or not this is part of your formal recruitment process. As with all aspects of the law if you play by the rules your company can avoid being tarnished with the highly undesirable 'discriminating' brush. Even if you don't intend to use social media to recruit it is still worth checking what records you may need to keep to prove you didn't use social media to recruit.
  2. Do you really need to screen candidates using social media? What does Facebook or other social sites add to your selection process? Your integrity as a business rests on what you do when people aren't looking so just because it's free and convenient, don't assume that it is a necessity  to use it.
  3. Keep records of how you found the candidates and anything that supports that fact that your hiring decisions were fair and based upon consistent, objective and job-relevant searches.
  4. You must also bear in mind that social media information can often only be available for a short period of time, so do not rely on finding supporting evidence of your hiring decision too far in the future.

Don't Judge a Book by its Cover

Social media can be a double-edged blade.a candidate can present a fantastic portrait of themselves online only for them to turn up on day one and be the complete opposite of expectations. Similarly, a  candidate may look like they go out too much, or have non-compatible interests on LinkedIn or Facebook - and you pass them up, when their professional actions might be truly impressive. Recruiting through, or using, social media needs to be done in a way that fits your business' interests - ensure they have the skills, and won't negatively impact your brand in their behaviour online.

Keep it Simple

Keep recruiting reigned in; it can be tempting to go out and search for new professionals on social media - but leave it to the experts, don't have people outside of your HR department, or recruitment, searching for candidates. If everyone starts searching it can become addicting, and also overflow you with heaps of unqualified candidates. Leave it to the pros - like us, and here's why Aaron Wallis are the best recruiters for you.

Top Tips for Social Media Recruitment

Are all parties involved in the recruitment process aware of your policy on social media screening? If not you could find yourself clashes with opinions on 'social media recruitment' within your team or with outside bodies...ensure there is congruency within your team and they know what your company's stance is on it.

  1. Be up front and honest with your candidates. Consider informing the candidate of your intentions to check out their profile. Should you discover anything about them that would (according to you) make them unsuitable for the position this will give them the opportunity to despute the information and provide their perspective.
  2. Use all of your resources! Yes whilst Facebook is free, easy and convenient it shouldn't be your sole method of recruiting for positions.
  3. Facebook does not always provide an accurate picture of a candidate or a balanced cross section of the population.
  4. Combining your recruiting efforts on Facebook (if you must use it) with the more traditional channels provide a much better solution to finding that perfect candidate and give a more balanced cross section. Doing this will also then be viewed as fair.

Social media is now crossing over into different sections of businesses and it is important that employees are clear on the most appropriate ways to use these channels in the content of their work. Learned social network behaviours are likely to be inappropriate for the workplace and it is your responsibility as the Managing Director, HR Manager or the hiring manager etc to establish clear policies for your team and promote them as necessary. These policies need to be clear and actionable to avoid any misunderstandings or grey areas.

Follow these tips and you should be fine, but remember social media is an end of cycle process - let a recruiter do the shortlisting for you, and go from there. If you're looking to hire new sales professionals check out our recruitment page.

Further Reading: The Dangers of Social Media When Searching for a Job - Protect Your Data


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Milton Keynes
01908 061 400


01543 227973

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis’ services to others without hesitation.

Chief Financial Officer, Alphametrics

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

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I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

J. Hathaway, Candidate

Aaron Wallis helped me secure a position I really wanted. Giles saught to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.

L. Taylor, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dawrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!!!!

D. Burgess, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them

C. Caine, Candidate

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