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"Rob was excellent, provided me with more than enough information all the way. Found me a great role, which I am very pleased with. If you want help with finding the right role for you, and support along the way then call Aaron Wallis Sales Recruitment ASAP"

Christian O

What is an employee value proposition?

And, why does your company need one

An Employee Value Proposition (EVP) is a defined set of monetary and non-monetary benefits that employees receive in exchange for their skills, capabilities, and performance at your company. Your EVP establishes the ethos of your business and encourages people to join your team.

The key elements of an EVP 

Crucial to creating an EVP is to ensure it is unique, appealing, and compelling. The most powerful EVPs are built into all aspects of your business and enable you to appeal to the best external talent. While your EVP should be distinctive, it should also consider the following key elements: 

Compensation/Benefits

The starting point for most EVPs is how much you’re planning to pay your staff. But it also incorporates various other benefits that you include in your offer, be it a company car, phone, laptop, or life insurance policy, for instance. See Company Car Versus Car Allowance

It’s essential to get your compensation package right, which should be modelled on the industry standard for the role you’re recruiting for. It will be extremely difficult to attract the best talent if you’re not offering a generous compensation package for their time. 

Work-life balance 

Although a clumsy term, work-life balance is a core aspect of any EVP. Very few people enjoy spending all of their time in an office, so offering flexitime options and remote working to your employees is a good idea. 

You also need to think about holiday pay, maternal and paternal leave, and retirement plans, which most candidates will be interested in before applying for a role with your company.

Stability & progression 

Candidates will want to know how stable you are as an employer. For example, do you have a high staff turnover, or do employees stay for decades? What’s more, are there clear avenues within your company for progression? 

If candidates don’t see how they can progress their careers by working for you, they’re likely to view you as a mere stepping stone. So, articulating growth prospects and being transparent about progression is vital to attract the best talent. 

Company culture 

Your company culture is the most crucial element of your EVP in many respects, as it permeates every aspect of your business. Rather than what you do, your company culture is how you go about it. 

This includes everything from how you treat your staff and customers day-to-day to the various rewards or bonuses you offer for achievements. People want to feel valued in the workplace, and your company culture speaks volumes about how you treat your people. 

Training and development 

Companies that are open-minded and willing to adopt new practices are the most attractive to work for. One of the best ways to stay current and ahead of your competition is to regularly provide training and development opportunities to your staff. 

Whether it’s technical, leadership, or educational training, building training and development opportunities into the fabric of your company will undoubtedly improve your EVP. 

How to implement an EVP in your business 

It’s impossible to create a vibrant and progressive EVP overnight. Instead, it requires dedicated actions and changes over a more extended period. To implement an EVP, you will need to think about: 

What do you currently offer? 

Every EVP needs to start somewhere, and some companies aren’t even aware that an EVP is important. Take stock of your current working environment and create an EVP checklist. You will need to be as objective as possible while carrying out your review, so it’s good to seek feedback from current and past employees. 

You can use employee surveys to collect feedback from a large organisation. Still, it’s best to adopt a personal approach if your team is small. Find out why people enjoy working at your company, what they think could be improved, and what better support would look like. 

This fact-finding mission is your first step towards creating an attractive EVP within your company. 

Establish the key elements of your EVP

It’s entirely up to you what your EVP looks like. While it’s a good idea to borrow from best practice, you don’t just need to offer annual ski trips to the Alps just because your competitors do. 

Using the key elements of EVPs listed above, start to think specifically about what yours will look like and what you need to add to improve it. You might even segment your EVP, depending on who you recruit. 

Articulate your EVP 

The next step is to articulate your EVP as succinctly as possible. Most companies do this through an employee value proposition statement. It should be clear and to the point and easily accessible to all employees and candidates. 

At this stage, you should share your EVP with the senior leadership team and seek their feedback before proceeding to the final stage. 

Implement and review 

Last but not least, it’s time to implement your EVP. You might think that writing a statement on your company’s website is sufficient, but you’d be wide of the mark. It would be best to create awareness of your new EVP within your current staff and with those on the outside. 

You can do this through social media and workshops while improving your literature to reflect your new values and EVP. Remember, implementing a new EVP takes time and considerable effort, so you must be patient. 

It’s important to review each part of the process, ensuring that everyone is on board with the changes. Actions speak louder than words when implementing an EVP, so make sure it’s not a tokenistic gesture.

 

Final thoughts: why an EVP is important 

The bottom line is that an EVP is so crucial because it shows your current team and potential employees that they’re valued. It shows that your company cares about the people that work so hard to make it a success, which is too important to overlook. We want to leave you with three statistics to highlight the importance of developing a compelling and effective EVP: 

  1. 69% of employees say they’d work harder if they were better appreciated. 
  2. 85% of employees feel that they are not currently engaged at work. 
  3. 73% of employees are considering leaving their jobs. 

If the above statistics don’t showcase the need to create a conducive working environment, then we don’t know what will. 

Aaron Wallis are a national specialist sales recruitment agency comfortable across many sectors, however more recently the majority of our clients utilise the below offerings:

Date published: 27th November 2023

A photo of Sophie Jones, Aaron Wallis Sales Recruitment

About the author

Sophie Jones

Sophie is an Associate Director at Aaron Wallis, and her main focus is to help clients find the best sales talent while ensuring that candidates secure the best professional fit. Sophie doesn't just fill vacancies; she strives to understand her clients' business goals, and she identifies candidates who will not only excel in the role but also contribute to the company's long-term success. Maintaining open communication is crucial, and Sophie ensures that clients are well-informed throughout the recruitment process, addressing any concerns and ensuring that expectations are met. She's a trusted advisor, and her ability to build bridges, solve problems, and advocate for success makes her an invaluable asset in the World of sales recruitment.

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Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

Sophie did a great job at understanding our business and our needs, she is extremely professional and we hugely benefitted from her experience and expertise.

HR Manager, The Data Privacy Group Ltd

Thank you for your dedicated help during the recruitment process - we came to you after unsuccessfully searching elsewhere, and hired, not one, but two! Quick response times, and a really personal approach, without being pushy.

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Commercial Director, Incentive Facilities Management

As always we were extremely impressed with Rob's understanding of the role and our specific needs.

Managing Director, Speck & Burke

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

Very professional service and will certainly be in contact for future recruitment.

Director, Blakedown Sport & Play Ltd

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

George is a joy to work with, and I'd recommend him to anyone seeking that unicorn hire - he found me mine, and I'm delighted!

Director, Education Support

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

George is a rare find in the world of recruitment - communicative without being pushy or over-bearing. He listens and understands what the customer needs as gets to know the business to ensure he provides fully competent candidates who fit.

HR Manager, Big Dug

Generally good standard of candidates. Especially liked the personality profile. Overall good value for money and will certainly use you again.

Managing Director, Medicash

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.

Chief Financial Officer, Alphametrics

Really good service. Just the right amount of contact and easy to deal with.

HR Manager, Zircon Software Ltd

I could not suggest anything I would like you to do better. The service you provided materially exceeded my expectations. I would especially like to commend Simon Bonner; he is easily the best recruitment consultant I have ever dealt with. I particularly valued his advice and guidance throughout the recruitment process. 

UK Sales Manager, BTS Holdings Limited 

George came recommended by a colleague and has been a pleasure to work with. He was great at updating us on his progress and ensured a great experience for both client and candidate.

HR Manager, Annapurna Recruitment Ltd

I can't fault Sam or AW! Sam was a pleasure to work with and provided great support from the start. Sam always provided me with timely updates when required and provided outstanding candidates!

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Our candidates say...

Friendly, proactive, communicative. Overall a really positive experience.

R. Houston, Candidate

Professional and responsive from start to finish. I would highly recommend. Special thanks to Sophie J for her help and support throughout.

N. Leney, Candidate

I would highly recommend thank you to Darren for helping me secure my new job role! Excellent service all round!

G. Thompson, Candidate

George is a fantastic recruitment agent and provides a great service. It was a pleasure I thoroughly recommend George to anyone.

C. Beaugie, Candidate

Simon was knowledgeable on his clients history, background and what their requirements were and he worked around time zones, holidays and a pandemic to get the right result.

J. Tooze, Candidate

The staff at Aaron Wallis were fantastic. Throughout the process, they maintained excellent communication and I always knew where I stood.

M. Owusu, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate 

George above and beyond to make sure I had everything I need to secure my new role. Outstanding Professional.

A. Kirkland, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!

D. Burgess, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

George Humphries was a complete professional at every point, from our first phone conversation to his “good luck tomorrow” text on Sunday before I started in my new role.

E. Fry, Candidate

The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.

L. Colagrossi, Candidate

I have to say using Aaron Wallis Recruitment has been nothing but an absolute pleasure. I've used many agencies over the years as the client and the candidate and its not always been a pleasurable experience!

L. Knowles, Candidate

When talking with Simon you felt relaxed cared to help you find a position that suited your needs

D. Pinder, Candidate

Excellent experience. Knowledgeable staff and really went the extra mile. Found my ideal position and I couldn't be happier. Special shout out to Sam and George: who made the process smooth and easy for me. Highly recommend.

K. Pearce, Candidate

Sophie contacted me about a role explained the details clearly and made sure I was ready for the interview. She kept in touch every step of the way till I started the job. Thank you Sophie for a great experience.

S. Powell, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with he was supportive really quick at replying and really put me at ease.

J. Marcinkiewicz, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.

C. Caine, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Rob was really helpful when I was putting together a presentation for the second stage interview. Overall their communication was great and kept me updated of any progress

J. McGrattan, Candidate

Sophie helped me secure a new role I have been searching for. She took her time to explain clear and concisely all I needed to succeed at the interview stage. Thanks again Sophie!

O. Oladejo, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

I had a great experience. Helped me every step of the way to get my new job. Sophie was very polite, kind and helpful!

J. Parnham, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

The detail put into the preparation for interviews and the detail of the job description was first class. Rob and Simon in particular are amongst the best I've ever dealt with.

K. Peacock, Candidate

I would highly recommend Aaron Wallis Recruitment, Darren was extremely helpful and provided me with plenty of advice and support throughout the whole process.

D. Bretherton, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

The most professional recruitment agency I've ever worked with. Robert Scott was extremely proactive and send me a detailed briefing before each interview, ensuring I was well prepared.

D. Bermant, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with.

J. Marcinkiewicz, Candidate

Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)

K. Everitt, Candidate

Darren at Aaron Wallis was really encouraging and helpful. He was very responsive and regularly made phone calls to explain the job opportunities available, and guided me through the application process.

A. Brown, Candidate

I had the absolute pleasure of working with George Humphries on finding a placement best suitable for me.

A. Van Der Mescht, Candidate

Sophie has been fantastic and always so attentive, highly recommend.

T. Ashbourne, Candidate

For anyone looking for work, I can't recommend Aaron Wallis highly enough.

C. Rockliffe, Candidate

Very polite and friendly and was very helpful finding me my next new role.

K. Craggs, Candidate

I had a very good experience with Aaron Wallis. The company itself is offering great content for all things related to the hiring process. I definitely recommend.

J. Ostermeier, Candidate

Sam was by far the most professional and helpful of any individual I've ever dealt with through a recruitment agency. He was supportive and thorough throughout the process. He definitely goes the extra mile for you. A pleasure to deal with. I would highly recommend him. An asset to Aaron Wallis

M. Wyer, Candidate

Managed to get me placed within a week! Really friendly and easy to deal with. Always available for a call and my biggest challenge was I was in work at the time I was looking for my next opportunity (which is stressful) but Sam made that easy.

P. Fitzsimons, Candidate