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5 Top Tips for LinkedIn Company Pages

Why LinkedIn is Great for Companies

LinkedIn, put simply, enables businesses to network new contacts and leads, recruit new staff - and perhaps most pressingly, interact with their peers and market.

If you own a business or are the marketing & PR director, your company should be on LinkedIn. Here are our top tips on how to use LinkedIn Company Pages effectively to increase social presence and better your company.

To learn more about how to use social media, check out 'Using Social Media when Recruiting Staff'.

Our 5 Top Tips for LinkedIn

1. Staff

While it seems mediocre, ensuring all your staff are on LinkedIn and marked as company employees. A company with no employees comes across negatively for a few reasons:

1. It suggests staff aren't proud to be associated with the company

2. It suggests staff aren't bothered about being associated - suggesting they lack passion

3. It gives the company an image of lacking authority and organisation - seeing a companies hierarchy, staff, and roles all laid out in consistent branding conveys an image of competence - not doing so does the opposite.

2. Branding

Get your branding out there. LinkedIn is a fantastic platform for advertising and marketing your business - make sure your company looks professional and that its branding is everywhere, even on shared content.

As with any social network, LinkedIn has its own recommended sizing for image sizes. Updating branding for seasonal or corporate events can also go a long way.

3. Get Creative with Content

LinkedIn is a great platform to share articles and content with your following. Sharing relevant and current articles about your field depicts you as informed, or generating your own positions your company as informed AND engaged - get involved with trends directly. Content sharing is the most prominent form of interaction on LinkedIn - when clicked, it can direct people to your site, or affiliated ones, improving traffic and potentially generating leads. But everyone's sharing content on LinkedIn, so make yours creative and interesting - give people a reason to click on your content!

4. Optimise your LinkedIn

If you want people to find your company profile on Google, it needs to be search-engine optimised - the process for this is called SEO (search-engine optimisation - surprisingly). SEO can be done by anyone - at a base level. This means titling your articles with key-words, talking about relevant and engaging content without copy + pasting, and making sure any images in your content have relevant titles & alt tags. Alt-tags are where things get a bit code-y - so if you're not too savvy on that, focus on your content being relevant and engaging with key-words, same with your LinkedIn company profile descriptions.

5. Analyse

LinkedIn has its own analytics system in the admin section for managing your company page. You can use these for an oversight as to how your LinkedIn is performing. This includes how much traffic it gets and how many people engage with your content. If you implement the above strategies, you should see both of these figures rise - keep an eye on your analytics because if they don't rise you're doing something wrong.

So that's our quick 5 top tips for using LinkedIn Company pages effectively. We hope it's helped inspire you to up your social media game! For more information on the sales industry & its recent trends, check out our blog here, or to recruit top-level staff, head to our recruitment page.

About the author

Rob Scott

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.
 
With over 24 years of experience in sales recruitment, Rob is a History graduate with an MBA (Merit) and a PgCert in Management Practice.  In 2007, 2009 and 2013 Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as Business Insider and The Independent, as well as OnRec, which host The Online Recruitment Awards every year.

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Commercial Director, Incentive Facilities Management

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CEO, Friday Ad Online Services

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

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HR Assistant, Fischer Connectors Ltd

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.

Chief Financial Officer, Alphametrics

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Managing Director, bigHead Bonding Fasteners Ltd

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Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

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S. Bartlett, Candidate

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C. Caine, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate 

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Aaron Wallis helped me secure a position I really wanted. Giles sought to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.

L. Taylor, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

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I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!

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