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So you have found the perfect candidate for your sales vacancy. You were impressed enough to invite them to a face-to-face interview. You got to know them in the first round, grilled them in the second round and they've impressed everyone that they've met along the interview path. So, it's time to offer them that all important job but you're not sure on how to construct the offer letter.
A job offer letter confirms the details of an offer of employment and should try to contain the right mix of friendliness, optimism and of course disclaimers. It should further include details such as job description, reporting relationship, salary, bonus potential, benefits, vacation allowance, probation period, start date, notice period and more. The letter generally confirms the terms that the employer and the sales candidate (or via the sales recruitment agency) has negotiated and agreed for the candidate's employment.
The job offer letter can be sent via email through conventional practise is to send by email and then follow this with a copy in the form of a letter via 'snail mail'. Do ensure that you can confirm what you offered verbally in writing to ensure there are no unfortunate misunderstandings in the first few weeks of your new employee's service.
Do make certain that you include as many details as possibly within the job offer letter - these can be as attachments or enclosures so the candidate has enough helpful information that will aid in helping them make an informed decision. It must never be forgotten that the candidate might receive other job offers (lucky them!) therefore you may be competing for their attention and employment.
Commonly, the candidate would have indicated if he or she will accept the position, under the stated terms (prior to the drafting of the letter) through a 'verbal offer' this will be done either directly or through your agency. Do regard the verbal acceptance as tentative until the offer letter, and the confidentiality agreement, if you use one, are signed. Your offer letter should be signed by the hiring manager, HR or a company director (or in some cases two or more of those detailed).
No one (with any sense) resigns from their job until they have an offer of employment in writing (unless there are external factors such as redundancies). If you leave it too long before contacting the chosen candidate - your silence may act as a 'no thanks'. It is suggested that a job offer in writing should be sent within 24 hours of the interview - worst case scenario would be 72 hours.
A punctual arrival of a job offer letter is a fantastic indication to a sales professional that you are decisive, keen and genuinely serious about the individual joining your team. Although none of these may be true - a delayed offer can suggest loss of interest, lack of urgency or simply poor organisation or a bureaucratic infrastructure where nobody takes responsibility!
If your communication is not clear, assumptions will invariably be made which much ultimately affect how the job seeker feels about the job which could potentially change their mind not only about the job but also your company.
Never run the risk of failing to send something as simple as a well written offer letter with full and correct details. Job offer delay can potentially spoil what could be a very smooth recruitment process and your chances of the right person joining your team.
Once you deal has been done - don't forget to enjoy your good earned fortune in securing the right candidate!
It could be valuable to have an experienced legal or HR advisor to help in constructing an offer Letter and employment contract. We advice seeking advice in constructing all Employment Contract Agreements - most trade bodies will help you with this very cost effectively and it should cost more than 'tens of pounds' to purchase a current and relevant template which you adjust accordingly.
Why Many Employment Agreements are not Contracts
What do you do with candidates who unfortunately didn't make the cut? Read our guide on How to Reject Candidates here.
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