Skip to main content

Managing a Marketing Team

For many businesses having an internal marketing team is a new concept.  In a field that is continuously changing and evolving, it can be difficult to apprehend how the team should be managed.

Such teams, especially those with digital marketing elements, can have different challenges in comparison to other departments in your business, in particular, managing performance, return on investment and overall output.

However, fear not! If you’re new to managing a marketing team, these tips will help you get the most out of your employees.

Productivity is key

Although managing a marketing team can be different in many areas, it is like other team structures insomuch as keeping morale, and productivity high is a must. This can be achieved with three primary motivators – recognition, opportunity and reward.

  • Recognition – this can be formal or informal; however, at its most basic level, employee recognition is an acknowledgement of the effort and achievements that employee has gained. A simple recognition scheme shows an employee that their work is being appreciated and increases their productivity and job satisfaction.
  • Opportunity – whether this is the chance of promotion or by gaining additional responsibilities. An employee will stay productive if they know they are working towards the chance to improve their career.
  • Reward – for employees that are exceeding expectations, rewards can help keep them productive and happy, which will help you keep that valued employee with your company. Rewards can be something as simple as a gift voucher, a meal out or a monetary bonus, with the ultimate prize coming in the form of a promotion with a pay rise.

Build an ethos for creativity and innovation

The marketing industry is continuously changing and evolving, which means you need to keep your marketing team informed. Otherwise, your marketing strategy may become outdated and even obsolete.

A straightforward way to ensure your team is always in the know when it comes to industry news, is to dedicate 20-30 minutes in the morning for research. Tell your employees to take time to read marketing news headlines and study various authoritative articles from ‘thought leaders’ in niche fields. It’s also a good idea for your team – particularly your social media and content creators – to know about general news too, as it can be lucrative to ‘cash in’ on trends like TV shows and events to improve your brand engagement.

It’s also crucial that you continuously invest in training. Marketing trends and processes are constantly changing. So to keep your strategy innovative and ahead of competitors, book your employees on training courses relative to their area of expertise. Although this can be expensive, this investment will be worth it for the corresponding growth of your business.

As well as being knowledgeable, your marketing team should be built on creativity. To generate creativity, you should arrange for fun ‘brainstorming’ sessions, where your team get together and bounce ideas off one another.

For creative catalysts, have monthly get-togethers, such as ‘lunch and learn’ presentations. You could even have a Friday afternoon every month where the team orders in food and evaluates previous campaigns and what could be improved. This laid-back approach – rather than an official meeting – makes for a relaxed environment where creativity can arise far easier.

Set clear key performance metrics

For any team, especially marketing, which is results-driven, having clear performance metrics is a must for employees to know how well they’re doing.

You will have differing measurable successes depending on different areas of your marketing team. For instance, your social media team might measure progress on the number of likes they have, the ‘reach’ of their posts or the level of engagement posts receive. For SEO specialists, you may set goals in relation to conversion rates on your website.

Whatever your marketing strategy, having clear goals and milestones that are visible to your employees, ensures that everyone is able to measure their performance.

Choose specific project management tools

At the heart of marketing is communication – after all, you’re trying to communicate your brand to potential customers. Which is why it is imperative that you utilise practical communication tools within your marketing team. Especially if any of your marketing team work remotely.

Some essential project management tools should include:

  • Internal communication tool – like an Instant Messenger or WhatsApp, a chat tool will allow different employees to chat quickly and efficiently. This could be for checking the details on a job, asking advice or even seeing if someone would like a cup of tea!
  • Central CRM system – these tools allow you to have a central system that stores all your customer/client information.
  • Project management tool – when you have a lot of marketing ventures on the go, it can be hard to manage and keep track of everything. A project system allows users to create tasks (with clear instructions and deadlines), share updates and mark tasks as complete.

If you have a marketing director, that person will create the strategy for the team and pass it down the employee hierarchy ladder, then report the results back up to senior management. For smaller teams, with no director, you will want a senior manager that is responsible for letting employees know your overall strategy, so they can set tasks for themselves and others to implement this strategy.

Overall, managing a marketing team might feel alien in comparison to other departments in a business, but at the root, you’ll use similar managing techniques. Your focus should be providing a fun place to work, where productivity, knowledge and creativity is king.  Doing this will enable your business to achieve the maximum possible return from your marketing budget.



More relevant marketing recruitment articles & guides

Marketing Recruitment Guide

Our guide to an effective marketing recruitment process for a vacancy.

Internal Marketing Team Structure

Setting up an in-house marketing team? What roles should you recruit for?

In-house vs Agency Campaigns

Conduct your marketing operations in-house or procure an external agency?

Digital Marketing Interviews

10 top digital marketing interview questions to get the most out of your interview process.

Recruit Marketing Staff

Submit a vacancy or call 01908 061 400 to speak to one of our recruitment consultants directly.

Read our frequently asked questions or pick up the phone for any queries you may have.

Search Marketing Jobs

View the roles we're currently recruiting for across a wide range of industry sectors and company sizes.

Alternatively, submit your vacancy using the button below and one of our recruitment consultants will get back to you with possible roles.

Rob Scott, Aaron Wallis Sales Recruitment, Author Photo

About the author

Rob Scott

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.
With over 24 years of experience in sales recruitment, Rob is a History graduate with an MBA (Merit) and a PgCert in Management Practice.  In 2007, 2009 and 2013 Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as Business Insider and The Independent, as well as OnRec, which host The Online Recruitment Awards every year.

Please call us to discuss your vacancy

Milton Keynes



Our employers say...

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.

Chief Financial Officer, Alphametrics

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

Our candidates say...

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate 

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)

K. Everitt, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Aaron Wallis helped me secure a position I really wanted. Giles sought to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.

L. Taylor, Candidate

Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

M. Green, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.

L. Colagrossi, Candidate

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

J. Hathaway, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.

C. Caine, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!

D. Burgess, Candidate