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Advanced Sales Questionnaire

Aaron Wallis offers the ASQ, or Advanced Sales Questionnaire as it is a highly validated psychometric tool that was written and released by Kenexa in 2005.  

Most sales psychometrics available were originally written for the US or Australian markets and then 'tweaked' to the UK sales workforce.  We therefore highly recommend the tool as the ASQ was specifically written for the UK and the quintessentially British personality nuances of UK based sales professionals  

The ASQ is an accurate and useful tool as an interview aide for sales roles and other roles that require high levels of customer contact, customer influence and client relationship management

The Advanced Sales Questionnaire (ASQ) is a self-report personality questionnaire which means that the candidate completes the questionnaire in their own time via the Internet.  The questionnaire is devised to measure personality traits that are likely to have an impact upon success or failure in a variety of sales roles across all industries.

The ASQ consists of 110 statements that are relevant to sales roles and the candidate must indicate on a scale of 1 to 5 their agreement to this argument.  There is no time limit but the test provider recommends a maximum of twenty minutes (though most complete the questionnaire in less than twelve).  This is completed online.

The questionnaire results in three reports:Example ASQ

  1. The Administrator report is for the interviewer and should not be shown to the candidate.  This is to be used as a highly effective interview aide and provides tough questions to probe
  2. The Feedback report is to be given to the  candidate after the interview for their own development and interest
  3. The Graph report is typically held on the successful candidate's personnel record and the 'raw' scores can be used to benchmark against other candidates or future ASQ questionnaires that are undertaken as part of an employees development scheme,

The reports of the ASQ look at ten specific sales behaviours.  These are:

Scales Assessed:

  1. Adaptability: preference for flexibility and variety

  2. Caring: concern for others

  3. Confidence: belief in own competence and assurance in interacting with others

  4. Conformity: preference for and compliance with a structured environment

  5. Decisiveness: risk taker rather than cautious approach

  6. Dominance: assertiveness, tendency to take the lead

  7. Drive: ambition, drive and determination

  8. Independence: preference for work without guidance and support

  9. Quality: organisation and attention to detail

  10. Resilience: coping with pressure and setbacks

The report also indicates a 'response style' which means their tendency to respond in a socially desirable manner, i.e. whether they have a tendency to describe themselves in a particularly positive or more self-critical fashion.

Example ASQ Reports

  1. ASQ Administrator Report - Sample

  2. ASQ Feedback Report - Sample

  3. ASQ Example Graph Report

ASQ COSTS

For Aaron Wallis employer clients recruiting in partnership with Aaron Wallis are able to upgrade their included PIP to the ASQ at a supplement of:

COST TO UPGRADE TO ASQ: £40+VAT per candidate payable upon agreement to assignment

This includes:

  • Thorough briefing session with each candidate with a BPS Level A qualified consultant prior to taking the questionnaire

  • Full administration of the questionnaire

  • Feedback to both client and candidate from a BPS level A accredited consultant

  • Full administrator's report and candidate feedback report

Payment is required in full (by BACS, credit card, IBAN or similar bank transfer) prior to setting up the ASQ questionnaires.

The cost to non-Aaron Wallis clients is £160+VAT per ASQ with all of the above inclusions.

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CEO, Friday Ad Online Services

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

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I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

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I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

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A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dawrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard on securing my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

Aaron Wallis helped me secure a position I really wanted. Giles saught to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.

L. Taylor, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them

C. Caine, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

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Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

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Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

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