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The Fastest Growing Brands of 2017

Growing a successful brand often means the difference between business success and failure. Alternatively, working for one of the up-and-coming business elites at the right time can really kickstart your career.

We’re interested in which brands have grown the most in interest in 2017 – so we’ve conducted a study on brand growth using the top brands in the World.

Using data from Google Trends, we’ve researched the most valuable 100 brands in the Worldto find out which companies have increased their brand presence the most in 2017.


Google Trends measures ‘Search Interest’, where search-engine data is aggregated around a topic, or in this case a business, to reflect changes in discussion and interest. Over a given time-frame a topic is scored weekly with a percentage out of 100, where the week with the most discussion and interest in the date range will be given a score of 100%. 

Our data takes an average of the relative search interest score from January 2016 to November 2017 – ignoring November 20th to December 31st of 2016 to eliminate missing trends in seasonality (a lot of retail brands pick up in interest around Christmas). 

If a brand has a higher average relative search interest in the weekly index of 2017, we can assume that their brand has grown year-on-year, as more people are searching for them and discussing them online. 

10 Fastest Climbing Global Consumer Brands 2017: 

From our dataset, we've picked out the top consumer 10 brands by the difference in search interest between 2016 and 2017:

Brand Brand Category Relative Search Interest - 2016 Relative Search Interest - 2017 Year-on-Year
Pretty Little Thing Fashion 25.0% 58.6% 33.6%
Gucci Fashion 34.6% 61.7% 27.2%
Louis Vuitton Fashion 64.1% 82.8% 18.8%
Maotai Alcohol 43.9% 60.6% 16.6%
Netflix Media 71.8% 86.0% 14.2%
China Mobile Telecoms 72.1% 84.7% 12.5%
Xfinity Telecoms 63.4% 74.9% 11.5%
Ping-An Insurance Insurance 59.6% 70.9% 11.3%
KFC Fast Food 77.6% 88.9% 11.3%
Huawei Telecom Hardware 67.7% 78.5% 10.8%

Rising Fashion Brands:

The three fashion brands of PrettyLittleThing, Gucci and Louis Vuitton top our study with each of the clothing outlets increasing in search interest significantly between 2016 and 2017.

PrettyLittleThing have grown their brand presence dramatically in 2017, with the women’s fashion retailer over doubling their average search interest score.
Since their inception in 2012, Pretty Little Thing have partnered with global celebrities including Miley Cyrus, Rita Ora, Nicki Minaj and Kylie Jenner, achieving huge amounts of publicity which has undoubtedly contributed to their recent success.

Similarly, the luxury fashion brand from Italy, Gucci, have grown significantly in 2017, reporting that for the first 9 months of the year their revenues were up 44.5%. Many suggest that Gucci and Louis Vuitton's recent success has come from an uplift in interest from a younger audience and 'Millennials'.

Growing Chinese Brands:

Four Chinese companies made it into our top 10 fastest growing consumer brands worldwide: Maotai, China Mobile, Ping-An Insurance and Huawei.

By now, a lot of Westerners will have heard of Hauwei - who have been competing with Apple and Samsung in a lot of European markets by selling more economical handsets.

China’s state-owned liquor brand Maotai has expanded rapidly in 2017 by launching into new territory - last week starting trading in 27 countries in Africa and rapidly expanding abroad.

Ping-An Insurance have also made great strides forward, as of May 2017 becoming the largest and most valuable insurance company in the World.

Unsurprisingly, Netflix also made the cut, now a worldwide household name with over 110 million subscribers and counting.

10 Fastest Climbing Global B2B Brands 2017:

We also segmented our study to discover which business-to-business (B2B) brands grew in interest the most in 2017:

Brand Brand Category Relative Search Interest - 2016 Relative Search Interest - 2017 Year-on-Year
Tencent Software 28.1% 61.4% 33.3%
Baidu Search Engine Advertising 75.9% 89.7% 13.8%
Sales Force CRM Software 74.8% 83.2% 8.3%
DHL Express Courier & Logistics 64.5% 70.7% 6.2%
Accenture Management Consultancy 78.3% 84.4% 6.1%
FedEx Courier & Logistics 63.7% 69.1% 5.5%
Costco Wholesaler 63.7% 68.7% 5.0%
Rolls Royce Automotive & Aeronautics 57.2% 62.1% 4.9%
United Parcel Service Courier & Logistics 58.2% 62.4% 4.2%
China Construction Bank Investment Bank 80.5% 84.0% 3.4%

Chinese Growth Again:

Tencent, who own China’s biggest social network WeChat, as well as the massive gaming franchises League of Legends and Honour of Kings top our study, over doubling their relative search interest in 2017.
Forbes now report that Tencent’s owner, Ma Huateng, is now richer than the founders of Google, up to the 13th richest person in the World.

Similarly, China’s largest search engine Baidu, rose in global popularity - increasing their relative search interest by 14%.

SalesForce, the US cloud-based and software technology company came third for brand growth in the B2B businesses we studied, rising in search interest significantly - 9% up year-on-year.


For both consumer and B2B audiences, Chinese brands featured heavily in our brand growth study, potentially suggesting further internationalisation of global companies and a pickup of Chinese brands worldwide in 2017.  

The successful expansion of brands like Maotai and Hauwei into markets outside of China has resulted in a pickup in Google searches around these businesses, suggesting an increase in brand presence between 2016 and 2017.

The top three growing brands in our study were online fashion businesses - potentially suggesting a growth in eCommerce searches in 2017. This trend continues outside of the top 10 risers, with other online retailers like Amazon and Zara being in the top 20 brands and also increasing their search interest.
Increasingly, consumers are starting their sales journey online.

For the full results of our study, visit or download the PDF at the bottom of the page.

Why Work For a Growing Brand?

Particularly in a sales role, working for a brand which is increasing in interest and brand presence can make it a lot easier to close deals and make sales.

Both businesses and consumers want to buy or do business with the most on-trend or innovative businesses - people like to buy the latest products and companies like to work with other companies which have a product or service effective to solve a business problem. 

As well as this, growing brands tend to grow their workforce consistently and significantly, increasing your development and promotion prospects.
Working for the right brand at the right time can really push your career in the right direction.










We welcome use of our data in other studies or articles. Please reference Aaron Wallis Sales Recruitment and as the author of the study.

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Rob Scott - Aaron Wallis

by Rob Scott

Managing Director

About the author

Rob Scott

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.
With over 24 years of experience in sales recruitment, Rob is a History graduate with an MBA (Merit) and a PgCert in Management Practice.  In 2007, 2009 and 2013 Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as Business Insider and The Independent, as well as OnRec, which host The Online Recruitment Awards every year.

Our employers say...

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

I could not suggest anything I would like you to do better. The service you provided materially exceeded my expectations. I would especially like to commend Simon Bonner; he is easily the best recruitment consultant I have ever dealt with. I particularly valued his advice and guidance throughout the recruitment process. 

UK Sales Manager, BTS Holdings Limited 

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

Thank you for your dedicated help during the recruitment process - we came to you after unsuccessfully searching elsewhere, and hired, not one, but two! Quick response times, and a really personal approach, without being pushy.

Managing Director, Accora Ltd

Really good service. Just the right amount of contact and easy to deal with.

HR Manager, Zircon Software Ltd

As always we were extremely impressed with Rob's understanding of the role and our specific needs.

Managing Director, Speck & Burke

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.

Chief Financial Officer, Alphametrics

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Generally good standard of candidates. Especially liked the personality profile. Overall good value for money and will certainly use you again.

Managing Director, Medicash

Our candidates say...

I had a very good experience with Aaron Wallis. The company itself is offering great content for all things related to the hiring process. I definitely recommend.

J. Ostermeier, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!

D. Burgess, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Tom was a great help in finding me employment

N. Lignier, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.

C. Caine, Candidate

Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

J. Hathaway, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

I had the absolute pleasure of working with George Humphries on finding a placement best suitable for me.

A. Van Der Mescht, Candidate

Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

M. Green, Candidate

I had a great experience. Helped me every step of the way to get my new job. Sophie was very polite, kind and helpful!

J. Parnham, Candidate

The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.

L. Colagrossi, Candidate

I would highly recommend Aaron Wallis Recruitment, Darren was extremely helpful and provided me with plenty of advice and support throughout the whole process.

D. Bretherton, Candidate

Simon was knowledgeable on his clients history, background and what their requirements were and he worked around time zones, holidays and a pandemic to get the right result.

J. Tooze, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

George Humphries was a complete professional at every point, from our first phone conversation to his “good luck tomorrow” text on Sunday before I started in my new role.

E. Fry, Candidate

The most professional recruitment agency I've ever worked with. Robert Scott was extremely proactive and send me a detailed briefing before each interview, ensuring I was well prepared.

D. Bermant, Candidate

Friendly, proactive, communicative. Overall a really positive experience.

R. Houston, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

Sophie has been fantastic and always so attentive, highly recommend.

T. Ashbourne, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate 

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with.

J. Marcinkiewicz, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Rob was really helpful when I was putting together a presentation for the second stage interview. Overall their communication was great and kept me updated of any progress

J. McGrattan, Candidate

Darren at Aaron Wallis was really encouraging and helpful. He was very responsive and regularly made phone calls to explain the job opportunities available, and guided me through the application process.

A. Brown, Candidate

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Aaron Wallis helped me secure a position I really wanted. Giles sought to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.

L. Taylor, Candidate

The detail put into the preparation for interviews and the detail of the job description was first class. Rob and Simon in particular are amongst the best I've ever dealt with.

K. Peacock, Candidate

The staff at Aaron Wallis were fantastic. Throughout the process, they maintained excellent communication and I always knew where I stood.

M. Owusu, Candidate

When talking with Simon you felt relaxed cared to help you find a position that suited your needs

D. Pinder, Candidate

Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)

K. Everitt, Candidate

For anyone looking for work, I can't recommend Aaron Wallis highly enough.

C. Rockliffe, Candidate