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Psychometric profiles are provided on all candidates to ensure they have the traits to succeed in your business.
The Fastest Growing Brands of 2017
Growing a successful brand often means the difference between business success and failure. Alternatively, working for one of the up-and-coming business elites at the right time can really kickstart your career.
We’re interested in which brands have grown the most in interest in 2017 – so we’ve conducted a study on brand growth using the top brands in the World.
Using data from Google Trends, we’ve researched the most valuable 100 brands in the World1 to find out which companies have increased their brand presence the most in 2017.
Google Trends measures ‘Search Interest’, where search-engine data is aggregated around a topic, or in this case a business, to reflect changes in discussion and interest. Over a given time-frame a topic is scored weekly with a percentage out of 100, where the week with the most discussion and interest in the date range will be given a score of 100%.
Our data takes an average of the relative search interest score from January 2016 to November 2017 – ignoring November 20th to December 31st of 2016 to eliminate missing trends in seasonality (a lot of retail brands pick up in interest around Christmas).
If a brand has a higher average relative search interest in the weekly index of 2017, we can assume that their brand has grown year-on-year, as more people are searching for them and discussing them online.
10 Fastest Climbing Global Consumer Brands 2017:
From our dataset, we've picked out the top consumer 10 brands by the difference in search interest between 2016 and 2017:
|Brand||Brand Category||Relative Search Interest - 2016||Relative Search Interest - 2017||Year-on-Year
|Pretty Little Thing||Fashion||25.0%||58.6%||33.6%|
Rising Fashion Brands:
The three fashion brands of PrettyLittleThing, Gucci and Louis Vuitton top our study with each of the clothing outlets increasing in search interest significantly between 2016 and 2017.
PrettyLittleThing have grown their brand presence dramatically in 2017, with the women’s fashion retailer over doubling their average search interest score.
Since their inception in 2012, Pretty Little Thing have partnered with global celebrities including Miley Cyrus, Rita Ora, Nicki Minaj and Kylie Jenner2 , achieving huge amounts of publicity which has undoubtedly contributed to their recent success.
Similarly, the luxury fashion brand from Italy, Gucci, have grown significantly in 2017, reporting that for the first 9 months of the year their revenues were up 44.5%3 . Many suggest that Gucci and Louis Vuitton's recent success has come from an uplift in interest from a younger audience and 'Millennials'4 .
Growing Chinese Brands:
Four Chinese companies made it into our top 10 fastest growing consumer brands worldwide: Maotai, China Mobile, Ping-An Insurance and Huawei.
By now, a lot of Westerners will have heard of Hauwei - who have been competing with Apple and Samsung in a lot of European markets by selling more economical handsets.
China’s state-owned liquor brand Maotai has expanded rapidly in 2017 by launching into new territory - last week starting trading in 27 countries in Africa and rapidly expanding abroad5 .
Ping-An Insurance have also made great strides forward, as of May 2017 becoming the largest and most valuable insurance company in the World6 .
Unsurprisingly, Netflix also made the cut, now a worldwide household name with over 110 million subscribers and counting7 .
10 Fastest Climbing Global B2B Brands 2017:
We also segmented our study to discover which business-to-business (B2B) brands grew in interest the most in 2017:
|Brand||Brand Category||Relative Search Interest - 2016||Relative Search Interest - 2017||Year-on-Year
|Baidu||Search Engine Advertising||75.9%||89.7%||13.8%|
|Sales Force||CRM Software||74.8%||83.2%||8.3%|
|DHL Express||Courier & Logistics||64.5%||70.7%||6.2%|
|FedEx||Courier & Logistics||63.7%||69.1%||5.5%|
|Rolls Royce||Automotive & Aeronautics||57.2%||62.1%||4.9%|
|United Parcel Service||Courier & Logistics||58.2%||62.4%||4.2%|
|China Construction Bank||Investment Bank||80.5%||84.0%||3.4%|
Chinese Growth Again:
Tencent, who own China’s biggest social network WeChat, as well as the massive gaming franchises League of Legends and Honour of Kings top our study, over doubling their relative search interest in 2017.
Forbes now report that Tencent’s owner, Ma Huateng, is now richer than the founders of Google, up to the 13th richest person in the World8 .
Similarly, China’s largest search engine Baidu, rose in global popularity - increasing their relative search interest by 14%.
SalesForce, the US cloud-based and software technology company came third for brand growth in the B2B businesses we studied, rising in search interest significantly - 9% up year-on-year.
For both consumer and B2B audiences, Chinese brands featured heavily in our brand growth study, potentially suggesting further internationalisation of global companies and a pickup of Chinese brands worldwide in 2017.
The successful expansion of brands like Maotai and Hauwei into markets outside of China has resulted in a pickup in Google searches around these businesses, suggesting an increase in brand presence between 2016 and 2017.
The top three growing brands in our study were online fashion businesses - potentially suggesting a growth in eCommerce searches in 2017. This trend continues outside of the top 10 risers, with other online retailers like Amazon and Zara being in the top 20 brands and also increasing their search interest.
Increasingly, consumers are starting their sales journey online.
For the full results of our study, visit or download the PDF at the bottom of the page.
Why Work For a Growing Brand?
Particularly in a sales role, working for a brand which is increasing in interest and brand presence can make it a lot easier to close deals and make sales.
Both businesses and consumers want to buy or do business with the most on-trend or innovative businesses - people like to buy the latest products and companies like to work with other companies which have a product or service effective to solve a business problem.
As well as this, growing brands tend to grow their workforce consistently and significantly, increasing your development and promotion prospects.
Working for the right brand at the right time can really push your career in the right direction.
We welcome use of our data in other studies or articles. Please reference Aaron Wallis Sales Recruitment and www.aaronwallis.co.uk as the author of the study.
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Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.
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Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.
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I could not suggest anything I would like you to do better. The service you provided materially exceeded my expectations. I would especially like to commend Simon Bonner; he is easily the best recruitment consultant I have ever dealt with. I particularly valued his advice and guidance throughout the recruitment process.
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I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.
HR Business Partner, Greene King
I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.
HR Assistant, Fischer Connectors Ltd
Thank you for your dedicated help during the recruitment process - we came to you after unsuccessfully searching elsewhere, and hired, not one, but two! Quick response times, and a really personal approach, without being pushy.
Managing Director, Accora Ltd
Really good service. Just the right amount of contact and easy to deal with.
HR Manager, Zircon Software Ltd
As always we were extremely impressed with Rob's understanding of the role and our specific needs.
Managing Director, Speck & Burke
We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.
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Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.
CEO, Friday Ad Online Services
Understood the type of person we were looking for and good follow ups - not too frequent.
Managing Director, bigHead Bonding Fasteners Ltd
Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.
Senior Recruitment Consultant, DSG International
I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.
Managing Director, Leisuresec plc
Generally good standard of candidates. Especially liked the personality profile. Overall good value for money and will certainly use you again.
Managing Director, Medicash
Our candidates say...
I had a very good experience with Aaron Wallis. The company itself is offering great content for all things related to the hiring process. I definitely recommend.
J. Ostermeier, Candidate
I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!
D. Burgess, Candidate
The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!
A. Callaby, Candidate
Tom was a great help in finding me employment
N. Lignier, Candidate
Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.
R. Sealy, Candidate
Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.
E. Heley, Candidate
Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.
C. Caine, Candidate
Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!
J. Hathaway, Candidate
Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.
C. Hoy, Candidate
I had the absolute pleasure of working with George Humphries on finding a placement best suitable for me.
A. Van Der Mescht, Candidate
Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.
M. Green, Candidate
I had a great experience. Helped me every step of the way to get my new job. Sophie was very polite, kind and helpful!
J. Parnham, Candidate
The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.
L. Colagrossi, Candidate
I would highly recommend Aaron Wallis Recruitment, Darren was extremely helpful and provided me with plenty of advice and support throughout the whole process.
D. Bretherton, Candidate
Simon was knowledgeable on his clients history, background and what their requirements were and he worked around time zones, holidays and a pandemic to get the right result.
J. Tooze, Candidate
Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.
S. Bartlett, Candidate
George Humphries was a complete professional at every point, from our first phone conversation to his “good luck tomorrow” text on Sunday before I started in my new role.
E. Fry, Candidate
The most professional recruitment agency I've ever worked with. Robert Scott was extremely proactive and send me a detailed briefing before each interview, ensuring I was well prepared.
D. Bermant, Candidate
Friendly, proactive, communicative. Overall a really positive experience.
R. Houston, Candidate
Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.
R. Buckley, Candidate
Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.
D. Richards, Candidate
Sophie has been fantastic and always so attentive, highly recommend.
T. Ashbourne, Candidate
Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.
M. White, Candidate
Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.
R. Speakman, Candidate
Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with.
J. Marcinkiewicz, Candidate
A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!
A. Bauchet, Candidate
Rob was really helpful when I was putting together a presentation for the second stage interview. Overall their communication was great and kept me updated of any progress
J. McGrattan, Candidate
Darren at Aaron Wallis was really encouraging and helpful. He was very responsive and regularly made phone calls to explain the job opportunities available, and guided me through the application process.
A. Brown, Candidate
I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.
M. Shutt, Candidate
I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.
S. Akers, Candidate
Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.
M. Crisp, Candidate
Aaron Wallis helped me secure a position I really wanted. Giles sought to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.
L. Taylor, Candidate
The detail put into the preparation for interviews and the detail of the job description was first class. Rob and Simon in particular are amongst the best I've ever dealt with.
K. Peacock, Candidate
The staff at Aaron Wallis were fantastic. Throughout the process, they maintained excellent communication and I always knew where I stood.
M. Owusu, Candidate
When talking with Simon you felt relaxed cared to help you find a position that suited your needs
D. Pinder, Candidate
Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)
K. Everitt, Candidate
For anyone looking for work, I can't recommend Aaron Wallis highly enough.
C. Rockliffe, Candidate