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With Job Board software becoming increasingly sophisticated, it's imperative that you rewrite your CV with the Internet in mind - having a great CV and a great career is no longer enough. You must ensure that your CV is loaded with appropriate keywords and skill words to enable your CV to be found! You may also be interested in our keywords guide for CVs.

Believe it or not the software that many recruitment businesses use, including Aaron Wallis, is able to read your CV and populate the recruitment database with your details and skills with 96% accuracy (that’s 4% greater than average human accuracy!) The software then applies keyword matching and artificial intelligence to match candidates to vacancies.

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Many job boards and direct employers are also now adopting this software so it has never been more imperative to re-write your CV for the digital age ensuring that it is loaded with keywords and skills to enable you to be found! 

The most simplistic way to explain this is let’s say, for instance that a company is looking to hire a web developer with ‘Dreamweaver’ and ‘PHP Programming’ experience. They will simply place these terms into a search and ‘voila’ up comes candidates with both the requirements.  Sometimes your CV contains things that can instantly ruin your chances, check out our blog article on why your CV isn't getting you jobs.

Some of the most up to date ‘CV parsing and searching’ software like we use here at Aaron Wallis uses an algorithm to determine how relevant your skills are to a job.  Believe it or not it scans your experience, skills and length of time in each role and then predicts the likelihood of you succeeding in the role that we are searching to fill!  It is not so simple for sales professionals unfortunately (or luckily for us as a specialist sales recruiter!).  Firstly look at the term sales – some call it ‘selling’, others ‘business development’, others ‘prospecting and closing’, etc.  Then look at sales job titles.  To one Sales Manager a ‘guy out on the road’ is a ‘Sales Representative’ to another a ‘Field Sales Executive’ to another a ‘Business Development Manager’ and to another an ‘Area Manager’, etc.  So therefore you have to hedge your bets’ and include various keywords within your CV to be ‘found’ by recruiters and employers. Here's all the other essentials to include in your CV.


Getting your CV savvy for the digital age

One of the predicaments that you uniquely have to face as a sales professional is that your sales qualities cannot be assessed by a recruitment software or job matching tool. This means that characteristics you possess such as:  presence, personality, rapport skills, solution providing ability, drive, passion, enthusiasm, creativity, determination and others are missed due to artificial intelligence.  This means that you need to still use these kind of expressions to ensure the reader gets a flavour of the real you.  However, it is possible to have the most powerful CV imaginable, full of powerful words and amazing adjectives but if it doesn’t contain suitable keywords it will be lost in the pile.

CV parsing software, used by many of the leading recruiters, extracts your personal details and address from your CV automatically and populates their recruitment database.  Therefore to give it the best chance of success (and ultimately your best chance of success) place your name, address, Date of Birth, telephone numbers, etc. at the top of your CV.  Your postcode is imperative as the software determines the best placed candidates using ‘postcode lookup’ processes.  A neat little cheat would be to use the postcode of your employers, university and references to trick less sophisticated software into bringing your CV up as a result.

Use a standard TrueType font.  Firstly, it looks better as it is a regularly used font and secondly all TrueType fonts will be picked up by OCR (optical recognition) software.  Never send a ‘hard copy’ of your CV in a font that is not TrueType (most are nowadays in standard Office products and can be identified by a TT next to the font).  You can’t go wrong with Times New Roman, Arial, Franklin and Tahoma (and courier/century schoolbook but they’re looking somewhat dated now).

We also have a complete guide on how to make the most out of your CV, or click 'continue' below to read more.

Continue to the next page-incorporating keywords into your CV



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Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

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In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

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We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis’ services to others without hesitation.

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Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

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Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them

C. Caine, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

J. Hathaway, Candidate

Aaron Wallis helped me secure a position I really wanted. Giles saught to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.

L. Taylor, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dawrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

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