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Social Media & Biddable Marketing Description
Social media marketing isn't just what you may think it is at first glance. While, yes, you will be making Tweets, running Facebook pages and Instagram accounts, you'll also be tasked with monitoring analytics, segmenting audiences, using targeted paid marketing and ensuring content is user and search engine friendly. Social media marketing is currently the most direct way to communicate with mobile markets, and to nurture online communities and drive engagement. It's also important that the content scheduled on social media fits within larger campaigns, and is able to drive users to not only interact with it on social media, but to generate conversion and direct traffic to landing pages.
Biddable marketing is similar, it's only recently, in the last decade, been recognized as an independent role rather than a marketing task. AdWords and similar paid-marketing is a key driver of traffic, and in generating awareness - biddable executives are responsible for monitoring, adapting, and budgeting paid advertising and PPC. They often have overlap with social media and digital marketing as they can promote content across paid social channels.
Social Media Marketing Salaries
Social media roles a few years ago were a great way to get into huge companies marketing ladders, as it was still a nascent area - now the standards are a little higher. Those more junior roles still exist, with salaries ranging from £18,000 to £22,000, but most social media executives can expect anywhere in between £22,000 to £29,000 - with the right experience and skills. Social Media Managers, higher up the career ladder, tend to earn between £28,500-£41,000. Right at the top Social Media Directors earn upwards of £48,000 to around £53,000 - after this point it is normal to transition into senior marketing roles with a broader remit, outside social media. (All salaries taken from Glassdoor 2018).
Biddable executives tend to start around the £24,000 mark, moving upwards at as similar pace to social media executives, but their broader skill-pool can allow for higher pay at more junior levels, though this tends to even out in more senior roles.
What makes a Good Social Media Marketing Exec?
Social media marketing, and biddable marketing, is all about time-management - you have to schedule regular, high quality, content without missing key times. You also should monitor competitors and have an extensive knowledge of current industry news. These roles are defined by organization and consistency, but also need a creative flair to give a brand's communication an engaging competitive edge.
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by Rob Scott
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