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Alex Clegg

SEO Marketing Jobs

SEO Specialist & SEO Strategist Description

SEO Specialists/Strategists are similar roles are different levels of seniority, the latter being more senior. SEO stands for 'search engine optimization', which is exactly what these roles undertake. SEO specialists analyse web content to see where it could perform better, in order to rank higher in search results - higher search rankings means increased visibility, which in turn means increased traffic. SEO strategists tend to plan the direction and tools campaigns and online touch-points will use, planning how best to optimize content for search rankings. These roles have risen in popularity in recent years due to Google, and similar search engines, becoming more sophisticated in how they analyse web-content - and so there is more demand than ever for these roles. 

With mobile devices making a greater proportion of internet usage, Google is placing greater emphasis on mobile optimization. Because of this, SEO roles put great emphasis on the importance of mobile-friendly content optimization.

SEO Strategist Salaries & SEO Specialist Salaries

SEO specialist roles are based more in analytical and content optimization, whereas SEO strategists manage campaigns and accounts - deciding on the best tools to utilize, these are the more senior roles of the two. SEO specialists can expect to earn anywhere between £21,000-£31,000. SEO strategists can expect to earn upwards of £33,000, easily reaching £45,000+. In big digital companies SEO Directors can earn six figure salaries, this is due to the importance of SEO in certain industries - especially travel and property listings.

What makes a Good SEO Strategist?

SEO algorithms are constantly changing, and so great SEO strategists will be highly vigilant - keeping up to date with current SEO needs. The best candidates will be self-driven and organized, taking time to research changes and tools to stay ahead of the game. SEO requires extensive analysis of content and code, so HTML & CSS knowledge are a bonus and patience and determination are a must.

Looking to hire marketing executives?

Aaron Wallis are industry experts in marketing recruitment, with offices all over the UK. We'll assign you a dedicated account manager and tailor our process to you - all back up by a 12 month rebates scheme.

Feel free to submit a vacancy with us, or call us on 01908 061 400 for a free consultation.

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Rob Scott - Aaron Wallis

by Rob Scott

Managing Director

Rob Scott, Aaron Wallis Sales Recruitment, Author Photo

About the author

Rob Scott

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.
With over 26 years of experience in sales recruitment, Rob is a History graduate with an MBA (Merit) and a PgCert in Management Practice.  In 2007, 2009 and 2013, Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as the FT, Business Insider, Forbes and The Independent, as well as OnRec, which hosts The Online Recruitment Awards every year.