Importance of Selling to Candidates at Interview

You've found the best candidate for your role, and now you have to convince them to join your company. Suddenly, the persuasion tables are turned and it's your turn to woo them.

So what do you say? Should you really tell them they won't have a database of hot leads on day one? Do they even care about the benefits or company car? What's going to really fire them up to join your company?

Here we cover how to effectively sell your company and the role to candidates throughout an interview process.

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by Rob Scott

Managing Director

About the author

Rob Scott

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.

With over 26 years of experience in sales recruitment, Rob is a History graduate with an MBA (Merit) and a PgCert in Management Practice. In 2007, 2009 and 2013, Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as the FT, Business Insider, Forbes and The Independent, as well as OnRec, which hosts The Online Recruitment Awards every year.