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Media Planner & Buyer Jobs
Media Buyer & Media Planner Descriptions
Media buyers are tasked with purchasing advertising space - that means broadcast advertising slots, print-media space, display advertising space, and so on. Buyer roles focus a lot on negotiation and budgeting - they're a hybrid between sales and marketing roles. Media planner roles are a bit more diverse, aiming to select the best mix of advertising and communication channels, and planning campaigns which generate strong ROI. Media planners conduct analysis to determine which channels are the most beneficial before making suggestions to strategy functions. Planners & buyers often work together in the selection and sourcing of media presence.
Media Buyer Salaries & Media Planner Salaries
According to Glassdoor (2018), media buyer salaries tend to average around £25,000 to £26,000, rising to mid-£30k in more senior roles. Media planners earn similar figures, earning just over £25,500 on average, with room to reach £40,000 in senior roles. These roles are great for launching a career in marketing and media sales, and offer fantastic foundations in career building - providing plenty of experience and skills.
What Makes a Good Media Buyer/Planner?
Media buyers and planners need to have considerate analytical and research skills, to identify the best channels for campaigns. Buyers need to be confident and sociable in order to build and maintain relationships with media owners. Planners need to have strong intuition guided by industry knowledge and critical judgement skills.
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by Rob Scott
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