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"I had a very good experience with Aaron Wallis. My dedicated recruiter, Hannah, was the friendliest and most supportive recruiter I have ever worked with. The company itself is offering great content for all things related to the hiring process. I'd definitely recommend!"

Johanna Ostermeier

Media Planner & Buyer Jobs

Media Buyer & Media Planner Descriptions

Media buyers are tasked with purchasing advertising space - that means broadcast advertising slots, print-media space, display advertising space, and so on. Buyer roles focus a lot on negotiation and budgeting - they're a hybrid between sales and marketing roles. Media planner roles are a bit more diverse, aiming to select the best mix of advertising and communication channels, and planning campaigns which generate strong ROI. Media planners conduct analysis to determine which channels are the most beneficial before making suggestions to strategy functions. Planners & buyers often work together in the selection and sourcing of media presence.

Media Buyer Salaries & Media Planner Salaries

According to Glassdoor (2018), media buyer salaries tend to average around £25,000 to £26,000, rising to mid-£30k in more senior roles. Media planners earn similar figures, earning just over £25,500 on average, with room to reach £40,000 in senior roles. These roles are great for launching a career in marketing and media sales, and offer fantastic foundations in career building - providing plenty of experience and skills.

What Makes a Good Media Buyer/Planner?

Media buyers and planners need to have considerate analytical and research skills, to identify the best channels for campaigns. Buyers need to be confident and sociable in order to build and maintain relationships with media owners. Planners need to have strong intuition guided by industry knowledge and critical judgement skills.

Looking to hire marketing executives?

Aaron Wallis are industry experts in marketing recruitment, with offices all over the UK. We'll assign you a dedicated account manager and tailor our process to you - all back up by a 12 month rebates scheme.

Feel free to submit a vacancy with us, or call us on 01908 061 400 for a free consultation.

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Rob Scott - Aaron Wallis

by Rob Scott

Managing Director

Rob Scott, Aaron Wallis Sales Recruitment, Author Photo

About the author

Rob Scott

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.
With over 26 years of experience in sales recruitment, Rob is a History graduate with an MBA (Merit) and a PgCert in Management Practice.  In 2007, 2009 and 2013, Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as the FT, Business Insider, Forbes and The Independent, as well as OnRec, which hosts The Online Recruitment Awards every year.