Media Planner & Buyer Jobs

Media Buyer & Media Planner Descriptions

Media buyers are tasked with purchasing advertising space, which includes broadcast advertising slots, print media space, display advertising space, and more. Buyer roles focus a lot on negotiation and budgeting - they're a hybrid between sales and marketing roles. Media planner roles are more diverse, aiming to select the best mix of advertising and communication channels and plan campaigns that generate a strong ROI. Media planners analyse to determine which channels are the most beneficial before making suggestions to strategy functions. Planners & buyers often work together in the selection and sourcing of media presence.

Media Buyer Salaries & Media Planner Salaries

According to Glassdoor (2018), media buyer salaries tend to average around £25,000 to £26,000, rising to mid-£30k in more senior roles. Media planners earn similar figures, with an average annual salary of just over £25,500, and the potential to reach £40,000 in senior roles. These roles are ideal for launching a career in marketing and media sales, offering a fantastic foundation for career building and providing a wealth of experience and skills.

What Makes a Good Media Buyer/Planner?

Media buyers and planners need to have considerate analytical and research skills to identify the best channels for campaigns. Buyers need to be confident and sociable to build and maintain relationships with media owners. Planners need to have strong intuition guided by industry knowledge and critical judgment skills.

Looking to hire marketing executives?

Aaron Wallis are industry experts in marketing recruitment, with offices all over the UK. We'll assign you a dedicated account manager and tailor our process to your needs - all backed by a 12-month rebates scheme.

Feel free to submit a vacancy with us, or call us on 01908 061 400 for a free consultation.