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Alys Brown

Marketing Director Jobs

Marketing Director Description

Marketing Directors oversee the bulk of marketing functions, smaller companies tend to have one marketing director - whereas larger companies may have a director for each region, or business unit. As a marketing director you will most

likely hold a position on the board, and report to COO or other executive level management. Marketing directors determine the brand's output and overall strategy and direction for brand image. The only more senior role tends to be the Chief Marketing Officer.

Marketing directors normally are the main negotiating force with external agencies for the production of marketing materials, as well as having to schedule annual marketing activities and events for networking. 

Marketing Director Salaries

According to Glassdoor (2018), as a more senior role, marketing directors earn on average £96,000, with the lowest salaries being around £69,000 and the highest in excess of £139,000. With such big pay packets, and plenty of opportunity for international travel, marketing director roles requires years of senior experience and an expert knowledge on how to plan and deliver campaigns.

What Makes a Good Marketing Director?

Good marketing directors have years of experience, and know the industry inside-out - their intuition is unlikely to fail, and they will be able to plan and lead multiple annual large-scale marketing campaigns. Marketing directors will be able to generate ROI on marketing functions, and will be able to guarantee new customers, converting them to loyal brand followers. 

Marketing directors should have strong negotiation skills, and be extremely competent leaders - able to communicate efficiently with multiple senior stakeholders, as well as inspiring their team and driving results. Marketing directors should also have extensive knowledge of all the major tools and platforms used in marketing, and how to optimize them for results. Marketing directors will have tried-and-tested nerves being able to overcome dire situations and ensure brand image is positive, and has reach. There is no field of marketing that a marketing director should be unfamiliar with.

Looking to hire marketing executives?

Aaron Wallis are industry experts in marketing recruitment, with offices all over the UK. We'll assign you a dedicated account manager and tailor our process to you - all back up by a 12 month rebates scheme.

Feel free to submit a vacancy with us, or call us on 01908 061 400 for a free consultation.

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Rob Scott - Aaron Wallis

by Rob Scott

Managing Director

Rob Scott, Aaron Wallis Sales Recruitment, Author Photo

About the author

Rob Scott

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.
With over 26 years of experience in sales recruitment, Rob is a History graduate with an MBA (Merit) and a PgCert in Management Practice.  In 2007, 2009 and 2013, Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as the FT, Business Insider, Forbes and The Independent, as well as OnRec, which hosts The Online Recruitment Awards every year.