Marketing Director Jobs

Marketing Director Description

Marketing Directors oversee the bulk of marketing functions; smaller companies tend to have one marketing director, whereas larger companies may have a director for each region or business unit. As a marketing director, you will most likely hold a position on the board and report to the COO or other executive-level management. Marketing directors determine the brand's output and overall strategy and direction for brand image. The only more senior role tends to be the Chief Marketing Officer.

Marketing directors are usually the primary negotiating force with external agencies for the production of marketing materials, as well as scheduling annual marketing activities and events for networking. 

Marketing Director Salaries

According to Glassdoor (2018), as a more senior role, marketing directors earn an average of £96,000, with the lowest salaries being around £69,000 and the highest exceeding £139,000. With substantial pay packets and numerous opportunities for international travel, marketing director roles require years of senior experience and expert knowledge of how to plan and deliver effective campaigns.

What Makes a Good Marketing Director?

Good marketing directors have years of experience and know the industry inside and out - their intuition is unlikely to fail, and they will be able to plan and lead multiple large-scale annual marketing campaigns. Marketing directors will be able to generate ROI on marketing functions, and will be able to guarantee new customers, converting them to loyal brand followers. 

Marketing directors should possess strong negotiation skills and be extremely competent leaders, able to communicate efficiently with multiple senior stakeholders, as well as inspire their team and drive results. Marketing directors should also possess extensive knowledge of all the major tools and platforms used in marketing, as well as how to optimise them for optimal results. Marketing directors will have tried-and-tested nerves, being able to overcome dire situations and ensure their brand image is positive and has reach. There is no field of marketing that a marketing director should be unfamiliar with.

Looking to hire marketing executives?

Aaron Wallis are industry experts in marketing recruitment, with offices all over the UK. We'll assign you a dedicated account manager and tailor our process to your needs - all backed by a 12-month rebates scheme.

Feel free to submit a vacancy with us, or call us on 01908 061 400 for a free consultation.