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Content Marketing Jobs
Content Marketer Description
Content marketers plan, design, create, and deliver marketing content which aims to add value to the brand and generate discussion. Content marketers can expect to continuously be generating content appropriate to their audience, often in the form of copy - though it can be graphics, social media messages, community messages, and e-mail marketing (though e-mail marketing is often a role itself in bigger organisations.)
Content marketers are generally a start or middle-weight role, with a range range of degrees of seniority. Content marketers are one of the more creative marketing ilk, but also work very hard to constantly meet content deadlines to ensure brands remain engaging.
Content Marketer Salaries
Content marketers in the UK salaries tend to range from £19k-£30k (Glassdoor, 2018), however, senior content marketing managers can earn as high as £62,000. Content marketing is competitive due to a wide talent pool, but there is a lot of opportunity for progression if you have the skills.
What Makes a Good Content Marketer?
Content marketing is competitive, everyone wants to make unique content and share it; good content marketers cope well with pressure and work efficiently. Content marketers need to have a creative imagination, but one that respects the needs and wants of an audience, as opposed to trying to enforce their own ideas and values upon them. Because of this, a strong market knowledge is crucial. Content marketers need to have excellent writing skills, and technical familiarity with the major content creation programs (e.g. Phothoshop, Illustrator). It's a highly creative and exciting role, but it also directly communicates on behalf of the brand - and so their work needs to be coherent and on-brand, as well as suitable - empathy and tact are traits of the best content marketers.
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by Rob Scott
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