Content Marketing Jobs

Content Marketer Description

Content marketers plan, design, create, and deliver marketing content which aims to add value to the brand and generate discussion. Content marketers can expect to continuously generate content tailored to their audience, often in the form of copy. However, it can also include graphics, social media messages, community messages, and email marketing (which is often a role in itself in larger organisations).

Content marketers are generally a start or middle-weight role, with a range of degrees of seniority. Content marketers are among the most creative marketing teams, but they also work diligently to meet content deadlines, ensuring brands remain engaging at all times.

Content Marketer Salaries

Content marketers in the UK tend to earn salaries that range from £ 19,000 to £ 30,000 (Glassdoor, 2018); however, senior content marketing managers can earn as high as £62,000. Content marketing is competitive due to a vast talent pool, but there are many opportunities for progression if you possess the necessary skills.

What Makes a Good Content Marketer?

Content marketing is competitive; everyone wants to make unique content and share it. Effective content marketers can handle pressure well and work efficiently. Content marketers need to have a creative imagination, but one that respects the needs and wants of their audience, rather than trying to impose their own ideas and values upon them. As a result, strong market knowledge is essential. Content marketers need to possess excellent writing skills and have a technical familiarity with the major content creation programs (e.g., Photoshop, Illustrator). It's a highly creative and exciting role. Still, it also directly communicates on behalf of the brand - and so their work needs to be coherent and on-brand, as well as suitable. Empathy and tact are traits of the best content marketers.

Looking to hire marketing executives?

Aaron Wallis are an industry expert in marketing recruitment, with offices all over the UK. We'll assign you a dedicated account manager and tailor our process to your needs - all backed by a 12-month rebates scheme.

Feel free to submit a vacancy with us, or call us on 01908 061 400 for a free consultation.