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Experience Marketing Jobs

Experience Marketing Description

Experience marketing, or engagement/live/event/special marketing, is the marketing of a brand using real-world experiences. Experience marketing offers brands a way for potential consumers to directly interact with them in real life, which can greatly increase the chance of brand recall, but also generate positive associations with a brand.

Experience marketing is fun and often larger-than-life , using flashy and interactive displays to entice consumers and persuade them to engage with the brand - it's great for engagement, but also can be used to re-shape a brand's meaning. Famous examples include Red Bull's Stratos - the stratosphere freefall which broke records and garnered world-wire attention; earlier in 2018 Converse launched an exclusive boutique hotel using exciting influencers to give the brand more prominence amongst mainstream music and fashion fans. There's a lot of scope and excitement in experience marketing.

Experience Marketing Salaries

Experience marketing salaries really depend on the agency or company you work for, many start around £25,000, but can reach dizzying heights with seniority, with mid-weight roles bringing in around £35,000. Experiential marketing roles tend to open doors to senior management and director roles, due to their hands-on involvement with large budgets and in-depth campaign planning which usually provide solid data to use in future case studies.

What Makes a Good Experience Marketer?

Good experiential marketers are organized and meticulous - able to manage large budgets and deliver on multiple avenues simultaneously. Experiential marketers have to deal with clients and suppliers, so can be considered a business development role, therefore communication and relationship building skills are crucial. Good experience marketer also need to be creative and innovative, being able to design campaigns which make a brand stand out, and more importantly drive engagement and awareness. If you think this is for you submit your CV here.

Looking to hire marketing executives?

Aaron Wallis are industry experts in marketing recruitment, with offices all over the UK. We'll assign you a dedicated account manager and tailor our process to you - all back up by a 12 month rebates scheme.

Feel free to submit a vacancy with us, or call us on 01908 061 400 for a free consultation.

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Rob Scott - Aaron Wallis

by Rob Scott

Managing Director

Rob Scott, Aaron Wallis Sales Recruitment, Author Photo

About the author

Rob Scott

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.
With over 26 years of experience in sales recruitment, Rob is a History graduate with an MBA (Merit) and a PgCert in Management Practice.  In 2007, 2009 and 2013, Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as the FT, Business Insider, Forbes and The Independent, as well as OnRec, which hosts The Online Recruitment Awards every year.