Social Media & Biddable Marketing Description
Social media marketing isn't just what you may think it is at first glance. While, yes, you will be making Tweets, running Facebook pages and Instagram accounts, you'll also be tasked with monitoring analytics, segmenting audiences, using targeted paid marketing and ensuring content is user and search engine friendly. Social media marketing is currently the most direct way to communicate with mobile markets, and to nurture online communities and drive engagement. It's also important that the content scheduled on social media fits within larger campaigns, and is able to drive users to not only interact with it on social media, but to generate conversion and direct traffic to landing pages.
Biddable marketing is similar, it's only recently, in the last decade, been recognized as an independent role rather than a marketing task. AdWords and similar paid-marketing is a key driver of traffic, and in generating awareness - biddable executives are responsible for monitoring, adapting, and budgeting paid advertising and PPC. They often have overlap with social media and digital marketing as they can promote content across paid social channels.
Social Media Marketing Salaries
Social media roles a few years ago were a great way to get into huge companies marketing ladders, as it was still a nascent area - now the standards are a little higher. Those more junior roles still exist, with salaries ranging from £18,000 to £22,000, but most social media executives can expect anywhere in between £22,000 to £29,000 - with the right experience and skills. Social Media Managers, higher up the career ladder, tend to earn between £28,500-£41,000. Right at the top Social Media Directors earn upwards of £48,000 to around £53,000 - after this point it is normal to transition into senior marketing roles with a broader remit, outside social media. (All salaries taken from Glassdoor 2018).
Biddable executives tend to start around the £24,000 mark, moving upwards at as similar pace to social media executives, but their broader skill-pool can allow for higher pay at more junior levels, though this tends to even out in more senior roles.
What makes a Good Social Media Marketing Exec?
Social media marketing, and biddable marketing, is all about time-management - you have to schedule regular, high quality, content without missing key times. You also should monitor competitors and have an extensive knowledge of current industry news. These roles are defined by organization and consistency, but also need a creative flair to give a brand's communication an engaging competitive edge.
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Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.
Managing Director, JARK Healthcare Recruitment
I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.
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Managing Director, Citrefine International Ltd
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HR Manager, Zircon Software Ltd
As always we were extremely impressed with Rob's understanding of the role and our specific needs.
Managing Director, Speck & Burke
Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.
Sales Director, Inside Business
I could not suggest anything I would like you to do better. The service you provided materially exceeded my expectations. I would especially like to commend Simon Bonner; he is easily the best recruitment consultant I have ever dealt with. I particularly valued his advice and guidance throughout the recruitment process.
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S. Akers, Candidate
I would highly recommend Aaron Wallis Recruitment, Darren was extremely helpful and provided me with plenty of advice and support throughout the whole process.
D. Bretherton, Candidate
Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.
D. Richards, Candidate
Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.
R. Buckley, Candidate
Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with.
J. Marcinkiewicz, Candidate
I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.
M. Shutt, Candidate
The most professional recruitment agency I've ever worked with. Robert Scott was extremely proactive and send me a detailed briefing before each interview, ensuring I was well prepared.
D. Bermant, Candidate
Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.
S. Bartlett, Candidate
Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.
M. Green, Candidate
I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!
D. Burgess, Candidate
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The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!
A. Callaby, Candidate
Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.
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J. Tooze, Candidate
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R. Houston, Candidate
A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!
A. Bauchet, Candidate
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C. Rockliffe, Candidate
Darren at Aaron Wallis was really encouraging and helpful. He was very responsive and regularly made phone calls to explain the job opportunities available, and guided me through the application process.
A. Brown, Candidate
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N. Lignier, Candidate
The detail put into the preparation for interviews and the detail of the job description was first class. Rob and Simon in particular are amongst the best I've ever dealt with.
K. Peacock, Candidate
The staff at Aaron Wallis were fantastic. Throughout the process, they maintained excellent communication and I always knew where I stood.
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R. Speakman, Candidate
Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.
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C. Caine, Candidate
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T. Ashbourne, Candidate
Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.
M. Crisp, Candidate
The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.
L. Colagrossi, Candidate
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E. Fry, Candidate
Aaron Wallis helped me secure a position I really wanted. Giles sought to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.
L. Taylor, Candidate
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J. Ostermeier, Candidate
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