




Every business needs to market their products or services, but do you Do it Yourself or outsource to a third-party? Do you create and build your own in-house marketing team, potentially a more considerable investment, or will you choose to outsource your marketing to an agency?
It’s essential to understand what a marketing agency is and what they might offer your business. There are lots of different types of agencies, each specialising in areas that might help your brand. Here are some of the most common you will come across:
Branding and design
If your business is still in its infancy, or perhaps you’re looking to re-brand, then a branding firm would be your “go-to”. In these types of agencies, you will find not only graphic designers but a host of creative minds who will help develop your business into the brand that you’ve always dreamed of. This can include the business name, logo, tone of voice and even where you should aim to be in the market.
Digital marketing
A digital marketing agency will focus on how well you are seen and perceived online. These agencies will focus on improving your rank on search engines, bringing more visitors to your website and how to engage with your customers more.
As well as social media, SEO, content and PPC experts, you will also find back-end developers and designers who will seek to make your website look better and be responsive.
Offline marketing
The opposite of a digital firm, your offline branding agency will seek to improve your brand and identity in ‘offline’ methods. This will include market research, advertising (such as newspapers or radio) and editorial coverage. There might also be event marketing experts.
Rather than hiring an agency for your marketing campaigns, by choosing in-house marketing, you will employ your own experts to create and implement various marketing campaigns. How many people you hire will depend on the budget and marketing needs of your business.
Generally, a relatively small business will look to employ 1 to 3 marketers who are versatile and can adapt to all your marketing needs.
For businesses, whether you choose an agency or in-house will come down to who can provide a more successful marketing operation. In most cases, a better campaign can be attributed to the skills available.
In-house pros and cons
Agency pros and cons
Skills aside, for most businesses, the cost of picking either an agency or using in-house employees will be the deciding factor in your choice.
In-house
Agency
At the end of the day, whether you choose an agency or in-house marketing team will depend on the budget, and time, that you have available to you. There’s no denying that, by selecting an agency, you will have access to a wide array of marketing experts that you couldn’t afford to employ yourself.
However, by building your own in-house marketing team you will have a focussed staff, keen to make your marketing campaign a success, which is extremely cost-effective.
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