01908 061 400

Guide to Recruiting Marketing Staff

Profile for Rob Scott, Managing Director of Aaron Wallis Sales Recruitment

Your guide to recruiting marketing staff 

It doesn’t matter if you’re a small start-up or a large, well-established company – recruiting the right marketers can be a challenging process, especially when there’s so much conflicting advice.

However, by taking the time to build an effective marketing recruitment strategy, you’ll help ensure that any marketing staff you employ will be ideal for your business needs, someone who is not only experienced but who will fit with your company culture.


The price of getting recruitment wrong

Every business has made a bad hire in its time, and in a discipline as competitive as marketing, it’s vital that you get your selection right.

According to the Recruitment & Employment Confederation (REC), as many as two out of five roles are not filled by someone suitable. Far more than many of us might have imagined, but how much do these recruitment mistakes cost?

Firstly, there’s a financial impact on your business. Not just from paying this person a salary, but from other areas, too. This can include:

  • The resources you used to recruit your marketers, such as the price of an agency, job advertisements or similar.
  • The wasted time for your managers or HR staff spent on interviewing and then onboarding the individual. They then perhaps had to go down a disciplinary route and start the recruitment process all over again.
  • Your new recruit’s lack of productivity, such as missing deadlines, excessive absences or poor work ethic, etc.
     

But that’s just the start of it. Your marketer is employed to show your business in its best light and help that business grow. At worst, this marketing recruit could cause customers or clients to lose faith in your company.

Now you can begin to see how important it is to have an effective marketing recruitment strategy.
 

Your effective marketing recruitment strategy

It’s understandable for hiring managers to overthink and become nervous over every employee choice. However, there is never, and absolutely perfect team, even Pep Guardiola after winning fourteen straight games to win the 2019 Premier League title felt that his squad lacked height! Nor is there a one-fit process that will guarantee you employ the ideal marketer. Instead, you should aim to build the best team you can, based on your business goals and the best available talent.

For instance, if you’re looking to rebrand the business, a marketer that has experience in communications or PR would be ideal. For business growth and improving/maintaining your reputation, you should look for a recruit with expertise in digital marketing and advertising, together with disciplines like content marketing and SEO.

To get you started, here’s an essential checklist for your recruitment process:

  • Know what the role will entail
  • Create your person specification and job description (see ‘The Difference between a Job Specification and a Person Description’)
  • Choose where you plan to advertise the job
  • Review the applicants
  • Conduct interviews
  • Check references, create your contract and offer the job
  • Welcome your new marketer to the team

Advice on key parts of the process

Of course, a recruitment planning checklist can significantly improve your hiring process, but if you want to ensure that you employ the right marketing professional, you need to be wise about crucial areas in the process.


Creating your job specification

Like the foundation of a house, taking the time to research and plan your role specification can help make the entire recruitment process as easy and successful as it can be. Indeed, by creating a detailed job specification, you are effectively building your own checklist that you tick off when you start reviewing job applications.

Here are some key questions that will help you build your job description and people specification:

  • Why do you need a new marketer?
  • What roles and responsibilities will your marketer adopt on a daily/weekly/monthly basis?
  • What skills or experience would you like your marketer to have? These should be split into essential and desirable skills.
  • How will this marketing candidate fit into the broader business structure?
  • How will you track and measure this marketer to ensure that they are meeting your expectations?
  • Are you willing to invest in training for a potential candidate?

Shortlisting candidates and conducting interviews

One of the most common mistakes is to pick the candidate with the most expertise over one that fits the culture of your business. True, knowledge and expertise is wonderful, especially if this person has marketing experience in multiple areas, but this means nothing if your recruit doesn’t gel with your team.

The greatest marketing strategies come to light when you have a superb team that can work together, bouncing ideas off each other.

If you choose a marketer that doesn’t fit in with your current team, then there’s a strong possibility that your staff will clash. This can lead to a negative workspace, friction, competitiveness and even some of your current marketing team looking for a job elsewhere.  You may want to consider including values based interviewing questions into your recruitment process.

Never underestimate students or graduates, either. They might not have the experience of running multiple marketing campaigns under their belts, but they are willing to learn. Even better, if you invest in training, you can help mould your graduate to your business, inspiring them to grow with it.

 

Conducting interviews

The most important thing to remember is that interviews are a two-way conversation. As well as allowing you to see if a candidate is right for you, your candidates will also use this time to ascertain if they’d like to work for you. So, always remember to be courteous, friendly and sell the benefits of working for your business (see ‘how not to lose the very best candidates’). Otherwise, you might find that your favoured marketer is snapped up by someone else.

Before you arrange your interviews, take the time to prepare suitable questions. Try to create a short list of interview questions that will help you to quantify a candidate’s experience in marketing as well as helping you to see if that candidate will work well with your other employees.

Always keep in mind that, although you had a favoured marketer based on their application, the interview process allows you to see if you gel with this marketer in person. Never be afraid to change your mind and always choose a candidate based on all the evidence – not just a good interview or job application.

 

 


About The Author


Robert Scott, Managing Director of Aaron Wallis

Robert Scott

Managing Director at Aaron Wallis Recruitment

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.

With over 20 years experience in recruitment, Rob is a History graduate with a PgCert in Management Practice.  In 2007, 2009 and 2013 Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as Business Insider and The Independent, as well as OnRec, who host The Online Recruitment Awards every year.


Find out more about Rob here.

 


 

More relevant marketing recruitment articles & guides

 

 

 

 

 

 

 

 

 

 

Sample photo

In-House vs Marketing Agency Campaigns

Manage your marketing operations in-house or procure an external agency?

Sample photo

Internal Marketing Team Structure

Setting up an in-house marketing team? What roles should you recruit for?

Sample photo

Managing a Marketing Team

Tips on getting the most out of your marketing team to increase your bottom line.

Sample photo

Digital Marketing Interviews

10 top digital marketing interview questions to get the most out of your interview process.

Recruit Marketing Staff

Submit a vacancy or call 01908 061 400 to speak to one of our recruitment consultants directly.

Read our frequently asked questions or pick up the phone for any queries you may have.

Search Marketing Jobs

View the roles we're currently recruiting for across a wide range of industry sectors and company sizes.

Alternatively, submit your vacancy using the button below and one of our recruitment consultants will get back to you with possible roles.

 

 

 

 

 

Recruit Marketing Staff

.

aw_branches

Milton Keynes
01908 061 400

aw_branches

Birmingham
01543 227973

aw_branches

Bristol
01454 532530

aw_branches

Leeds
0113 867 2526

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

Find out more

ABOUT OUR SALES RECRUITMENT SERVICE

Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

M. Green, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!!!!

D. Burgess, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

J. Hathaway, Candidate

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them

C. Caine, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

Find out more

About our service to candidates

Copyright | Disclaimer | Site Map | Terms of Use | Privacy & Cookies Policy © 2019 Aaron Wallis Recruitment and Training Limited. All Rights Reserved. Registered in England No. 6356563.

Our core services:  Sales Recruitment  |  Marketing Recruitment