Experience marketing, or engagement/live/event/special marketing, is the marketing of a brand using real-world experiences. Experience marketing offers brands a way for potential consumers to directly interact with them in real life, which can greatly increase the chance of brand recall, but also generate positive associations with a brand.
Experience marketing is fun and often larger-than-life , using flashy and interactive displays to entice consumers and persuade them to enage with the brand - it's great for engagement, but also can be used to re-shape a brand's meaning. Famous examples include Red Bull's Stratos - the stratosphere freefall which broke records and garnered world-wire attention; earlier in 2018 Converse launched an exclusive boutique hotel using exciting influencers to give the brand more prominence amongst mainstream music and fashion fans. There's a lot of scope and excitement in experience marketing.
Experience marketing salaries really depend on the agency or company you work for, many start around £25,000, but can reach dizzying heights with seniority, with mid-weight roles bringing in around £35,000. Experiential marketing roles tend to open doors to senior management and director roles, due to their hands-on involvement with large budgets and in-depth campaign planning which usually provide solid data to use in future case studies.
Good experiential marketers are organized and meticulous - able to manage large budgets and deliver on multiple avenues simultaneously. Experiential marketers have to deal with clients and suppliers, so can be considered a business development role, therefore communication and relationship building skills are crucial. Good experience marketers also need to be creative and innovative, being able to design campaigns which make a brand stand out, and more importantly drive engagement and awareness. If you think this is for you submit your CV here.
Aaron Wallis are industry experts in marketing recruitment, with offices all over the UK. We'll assign you a dedicated account manager and tailor our process to you - all back up by a 12 month rebates scheme.
Feel free to submit a vacancy with us, or call us on 01908 061 400 for a free consultation.
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