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Sales Interview Questions


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 Struggling to plan an interview for your current sales vacancy? We’ve interviewed sales candidates day-in day-out for nearly a decade here at Aaron Wallis, so we consider ourselves pretty experienced in knowing what questions to ask during a sales interview.

Here is our guide on the most insightful questions you can ask when interviewing a sales candidate. We hope it’s useful whether you are an employer looking to plan an interview, or a candidate who wants to get ahead of the game!


Most Common Sales Interview Questions

Here is our list of the most common, or classic, sales interview questions. We tend to find these questions great as a way to start or close the interview. A longer list of common sales interview questions can be found here.

Aaron Wallis Sales Recruitment are a Leading UK Sales Recruiter

  1. Can you start by introducing yourself?
  2. Explain what you know about the company
  3. What attracted you to the role?
  4. Why do you consider yourself a good fit for the role?
  5. Give me some reasons why you would like to join our company
  6. Explain what motivates you
  7. What strengths do you have?
  8. Why are you looking to leave your current position?
  9. Where do you see yourself in 5 years time?
  10. What are your weaknesses?

Interview Questions Concerning Performance

Meeting targets and general performance is probably the area which employers value the most in their employees. Here are some of our favourite questions to get a real insight into how a candidate performs day-to-day. More sales performance interview questions can be found here.

  1. Tell me about a time when you have exceeded a target
  2. Explain a situation in the past where you have failed to meet a target
  3. How do you usually close a sales deal?
  4. What would you say are your greatest performance motivators?
  5. What is the most impressive piece of business you’ve ever won?
  6. How do you deal with objections from a client / potential business lead?
  7. Have you ever walked away from a deal, and why did you do it?
  8. What is the sales cycle and process you generally tend to follow?

Sales Manager Interview Questions

Great performance from sales teams usually comes from the top, and it’s crucial that you hire the right leader to guide your staff. A larger list of sales management questions can be found here.

  1. Explain how you manage sales staff in your current role
  2. Explain what you think your ‘management style’ is
  3. Tell me about a time in the past where you have had to deal with a difficult employee
  4. How do you like to motivate your team?
  5. What do you think are the most important qualities of a manager?
  6. What’s more important, your reports performance or wellbeing?
  7. How would you welcome a new employee to the business?
  8. Give me an example of a great leader

Questions About Decision Making

So much of sales is about the decisions you make, and when you choose to make them. Here is a few questions to get an idea of how a candidate makes decisions.

  1. Tell me about your decision making process
  2. Do you tend to make decisions based on instinct or deliberation?
  3. What is the best decision you have made in your career?
  4. What is the riskiest professional decision you have made?
  5. What proportion of decisions would you say you get right?

More decision making interview questions can be found here.


Questions Around Teamwork & Communication

  1. Do you find yourself more effective working in a team or on your own?
  2. Tell me about a team project you have worked on that was unsuccessful
  3. Would you say you are easy to get along with
  4. How do you deal with difficult personalities?
  5. Give me an example of a time you have dealt with a disagreement

More communication interview questions can be found here.

Related Topics


Questions On Presenting & Pitching

The best sales and business development staff know how to deliver a presentation that will secure a deal. Follow this link to the section of our website which outlines some business development interview questions that will uncover how good a candidates pitching skills are.


Competency Interviewing

Competency interviewing is often made out to be a much more complex technique then it actually is. We often get questions from employers about the best way to competency interview candidates. Luckily, we have a dedicated section of our website around this topic, which includes video tutorials on planning competency interviews.


Questions That Employers Are Not Allowed To Ask



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In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis’ services to others without hesitation.

Chief Financial Officer, Alphametrics

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

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Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dawrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!!!!

D. Burgess, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them

C. Caine, Candidate

Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

J. Hathaway, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

M. Green, Candidate

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