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How To Get The Most Out Of Your CV

Employers do not have the luxury of time to read your entire CV, so maximizing the value of what they do read is important in getting to the next stage of the recruitment process. Picking the correct information to emphasize and include on your CV can be the difference between securing an interview and getting your application thrown in the bin.

The key questions to ask yourself are:

  • “What is my employer looking for?”
  • “How can I show them that I am the right person for the job?”
  • "What should I include or leave out in my CV?”

The most important thing to do is to personalise your CV in a way that reflects what the potential employer is looking for, and what the role requires.

Research

Firstly, research on the role and the organisation you are applying for is important to get the most out of your CV. By looking at the skills and qualities required in the job description you have applied for, you can determine which elements of your experiences and characteristics you want your employer to read. Secondly, by researching the organization or business that has the vacancy, you can get an insight into what they do, and what you can add to the role. This initial research is essential in producing a CV that fits the role you are applying to and gives you the best chance of being successful in your application.

‘Dressing up’ your CV

The next thing to do is to ‘dress’ the aspects of your CV in a way that is attractive to the employer, based on the research you have just done. Job descriptions often list the qualities they are looking for in a candidate, and using these characteristics as keywords in your application can be a useful tool. If applying for a role which is looking for candidates with organizational skills, a good strategy is to include the keyword organization in the section describing your skills. Often employers use artificial intelligence to identify strong applications by looking for buzz or keywords, so picking the words you use in your application is very important.

Personalisation to the role and organisation you are applying for needs to be carried out throughout your CV. Although the ‘Hobbies and Interests’ section of your CV may be commonly overlooked, it is still worth the time to cater this section to a specific employer. This may mean portraying an interest in travelling for a job that has international aspects, or experience of extracurricular roles with responsibility in a group or society to suggest you have organizational or management skills.

Evidence

Providing evidence that you have the qualities and characteristics required for the vacancy is vital in a strong application. For example, if the role you are applying to is a management position, it is worth showing and indicating that you have strong leadership skills. The way to do this is to phrase your past experience in a way that portrays this. It may be impossible to change the facts of what you have done in your previous employment, but highlighting elements of the role which suggest leadership experience is a good way of providing evidence of your management skills.  Evidence of your attributes is important in all types of job applications, and don’t be afraid to include the specifics of what you have achieved or done in the past.

Graduates?

For graduates, it may also be worth remembering that it is not always the specifics you have studied in your degree that matter, but the skills you have acquired in the process. Depending on the role, you may want to think about how you portray what you have done at your time at university. For example, if applying for a role with organizational or operational duties, it may be worth highlighting the development of critical thinking skills when undertaking your degree.

The key to a successful application is matching your CV to what the employer is looking for and portraying yourself as an attractive candidate. 

Date published: 4th March 2024

A photo of Sophie Jones, Aaron Wallis Sales Recruitment

About the author

Sophie Jones

Sophie is an Associate Director at Aaron Wallis, and her main focus is to help clients find the best sales talent while ensuring that candidates secure the best professional fit. Sophie doesn't just fill vacancies; she strives to understand her clients' business goals, and she identifies candidates who will not only excel in the role but also contribute to the company's long-term success. Maintaining open communication is crucial, and Sophie ensures that clients are well-informed throughout the recruitment process, addressing any concerns and ensuring that expectations are met. She's a trusted advisor, and her ability to build bridges, solve problems, and advocate for success makes her an invaluable asset in the World of sales recruitment.

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HR Business Partner, Greene King

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We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

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UK Sales Manager, BTS Holdings Limited 

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

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Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

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N. Leney, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

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A. Van Der Mescht, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

The detail put into the preparation for interviews and the detail of the job description was first class. Rob and Simon in particular are amongst the best I've ever dealt with.

K. Peacock, Candidate

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K. Craggs, Candidate

The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.

L. Colagrossi, Candidate

Sophie helped me secure a new role I have been searching for. She took her time to explain clear and concisely all I needed to succeed at the interview stage. Thanks again Sophie!

O. Oladejo, Candidate

For anyone looking for work, I can't recommend Aaron Wallis highly enough.

C. Rockliffe, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

I had a great experience. Helped me every step of the way to get my new job. Sophie was very polite, kind and helpful!

J. Parnham, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

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E. Fry, Candidate

The staff at Aaron Wallis were fantastic. Throughout the process, they maintained excellent communication and I always knew where I stood.

M. Owusu, Candidate

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J. Tooze, Candidate

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D. Bermant, Candidate

I would highly recommend Aaron Wallis Recruitment, Darren was extremely helpful and provided me with plenty of advice and support throughout the whole process.

D. Bretherton, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

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L. Knowles, Candidate

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I would highly recommend thank you to Darren for helping me secure my new job role! Excellent service all round!

G. Thompson, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with.

J. Marcinkiewicz, Candidate

Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)

K. Everitt, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.

C. Caine, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

Excellent experience. Knowledgeable staff and really went the extra mile. Found my ideal position and I couldn't be happier. Special shout out to Sam and George: who made the process smooth and easy for me. Highly recommend.

K. Pearce, Candidate

Sophie contacted me about a role explained the details clearly and made sure I was ready for the interview. She kept in touch every step of the way till I started the job. Thank you Sophie for a great experience.

S. Powell, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

I had a very good experience with Aaron Wallis. The company itself is offering great content for all things related to the hiring process. I definitely recommend.

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