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The Importance of Keywords in Your CV

Aaron Wallis Sales Recruitment are a Leading UK Sales Recruiter

Modern software determines the strength of a candidate based upon the keyword density (or amount of keywords) contained within a CV.  Therefore subtly, and in context, drop appropriate keywords into your CV.  For instance if you are in ‘technical sales’ place the words ‘technical’, ‘sales’ and ‘technical sales’ throughout your CV.  However, remember it must be subtle and in context so that it isn’t cluttered and preposterous – many employers still place a very high value on the correct use of grammar!

Refining your CV is just one important part of the wider job search, you may want to see our Job Search Preparation Guide.

You must use common job titles as these are what recruiters/hirers commonly use to find you.  You may have been ‘Area Support & Development Manager’ in your last role but more commonly that would be a ‘Regional Manager’; a ‘Business Enabling Consultant’ would be a ‘Sales Executive’, etc.  Use synonyms of your job title within your CV, i.e. if you were a National Account Manager try and use the term NAM somewhere within your role description and responsibilities.

Incorporating keywords

It may sound strange but you need to look at your CV from the other side of the interview table.  i.e. if you are in publishing or advertising sales the most common string that someone will use to find you will be ‘media sales’.  You should therefore include the word media, and ideally the exact string ‘media sales’, somewhere within your CV.

It is common for an IT programmer or Web Developer to commence their CV with a table of skills (they’ve known of the importance of keywords within CVs for a long time!)  Do the same as it gives you ‘carte blanche’ to list a whole set of keywords in context.  This tool can be seen in practice below:

 Aaron Wallis FAQ

  

Core Skills include:

Business Planning and Research

New Business Development

Sales Training

Sales Presentations

Event Management

Relationship Management

Sales and Marketing Management

Pre-Sales

Technical Selling and Solution Sales

Account Management including Managing Key Accounts

Public Speaking and Corporate Presentations

Bids, Tenders and Writing Winning Proposals

Communication and Public Relations                                                               

This also allows you to use the words ‘manager’, ‘management’ ‘managing’ and has high keyword density for core skills such as ‘sales’, ‘marketing’ account management’, etc. Making a list of all of the sales training that you have received is another good way to get the keywords legitimately loaded into your CV (in context) and could also utilise key industry terminology. If you are familiar in the art of Search Engine Optimisation (SEO) then this approach will not be alien to you.  For the rest of us it is a skill we need to acquire to ensure that our CV hits the ‘top of the pile’.  

 

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Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

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I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

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I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

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Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

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Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

Understood the type of person we were looking for and good follow ups - not too frequent.

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Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

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I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

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S. Akers, Candidate

Aaron Wallis helped me secure a position I really wanted. Giles saught to keep me updated with all the details preceding interviews and after with feedback. I would highly recommend Giles and Aaron Wallis Sales Recruitment.

L. Taylor, Candidate

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dawrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard on securing my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

M. Green, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them

C. Caine, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!!!!

D. Burgess, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

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