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The Importance of Keywords in Your CV

Aaron Wallis Sales Recruitment are a Leading UK Sales Recruiter

Modern software determines the strength of a candidate based upon the keyword density (or amount of keywords) contained within a CV.  Therefore subtly, and in context, drop appropriate keywords into your CV.  For instance if you are in ‘technical sales’ place the words ‘technical’, ‘sales’ and ‘technical sales’ throughout your CV.  However, remember it must be subtle and in context so that it isn’t cluttered and preposterous – many employers still place a very high value on the correct use of grammar!

Refining your CV is just one important part of the wider job search, you may want to see our Job Search Preparation Guide.

You must use common job titles as these are what recruiters/hirers commonly use to find you.  You may have been ‘Area Support & Development Manager’ in your last role but more commonly that would be a ‘Regional Manager’; a ‘Business Enabling Consultant’ would be a ‘Sales Executive’, etc.  Use synonyms of your job title within your CV, i.e. if you were a National Account Manager try and use the term NAM somewhere within your role description and responsibilities.

Incorporating keywords

It may sound strange but you need to look at your CV from the other side of the interview table.  i.e. if you are in publishing or advertising sales the most common string that someone will use to find you will be ‘media sales’.  You should therefore include the word media, and ideally the exact string ‘media sales’, somewhere within your CV.

It is common for an IT programmer or Web Developer to commence their CV with a table of skills (they’ve known of the importance of keywords within CVs for a long time!)  Do the same as it gives you ‘carte blanche’ to list a whole set of keywords in context.  This tool can be seen in practice below:

 Aaron Wallis FAQ

  

Core Skills include:

Business Planning and Research

New Business Development

Sales Training

Sales Presentations

Event Management

Relationship Management

Sales and Marketing Management

Pre-Sales

Technical Selling and Solution Sales

Account Management including Managing Key Accounts

Public Speaking and Corporate Presentations

Bids, Tenders and Writing Winning Proposals

Communication and Public Relations                                                               

This also allows you to use the words ‘manager’, ‘management’ ‘managing’ and has high keyword density for core skills such as ‘sales’, ‘marketing’ account management’, etc. Making a list of all of the sales training that you have received is another good way to get the keywords legitimately loaded into your CV (in context) and could also utilise key industry terminology. If you are familiar in the art of Search Engine Optimisation (SEO) then this approach will not be alien to you.  For the rest of us it is a skill we need to acquire to ensure that our CV hits the ‘top of the pile’.  

 

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I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

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We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

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I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

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Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

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Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

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Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

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