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The Importance of Keywords in Your CV

Aaron Wallis Sales Recruitment are a Leading UK Sales Recruiter

Modern software determines the strength of a candidate based upon the keyword density (or amount of keywords) contained within a CV.  Therefore subtly, and in context, drop appropriate keywords into your CV.  For instance if you are in ‘technical sales’ place the words ‘technical’, ‘sales’ and ‘technical sales’ throughout your CV.  However, remember it must be subtle and in context so that it isn’t cluttered and preposterous – many employers still place a very high value on the correct use of grammar!

Refining your CV is just one important part of the wider job search, you may want to see our Job Search Preparation Guide.

You must use common job titles as these are what recruiters/hirers commonly use to find you.  You may have been ‘Area Support & Development Manager’ in your last role but more commonly that would be a ‘Regional Manager’; a ‘Business Enabling Consultant’ would be a ‘Sales Executive’, etc.  Use synonyms of your job title within your CV, i.e. if you were a National Account Manager try and use the term NAM somewhere within your role description and responsibilities.

Incorporating keywords

It may sound strange but you need to look at your CV from the other side of the interview table.  i.e. if you are in publishing or advertising sales the most common string that someone will use to find you will be ‘media sales’.  You should therefore include the word media, and ideally the exact string ‘media sales’, somewhere within your CV.

It is common for an IT programmer or Web Developer to commence their CV with a table of skills (they’ve known of the importance of keywords within CVs for a long time!)  Do the same as it gives you ‘carte blanche’ to list a whole set of keywords in context.  This tool can be seen in practice below:

 Aaron Wallis FAQ

  

Core Skills include:

Business Planning and Research

New Business Development

Sales Training

Sales Presentations

Event Management

Relationship Management

Sales and Marketing Management

Pre-Sales

Technical Selling and Solution Sales

Account Management including Managing Key Accounts

Public Speaking and Corporate Presentations

Bids, Tenders and Writing Winning Proposals

Communication and Public Relations                                                               

This also allows you to use the words ‘manager’, ‘management’ ‘managing’ and has high keyword density for core skills such as ‘sales’, ‘marketing’ account management’, etc. Making a list of all of the sales training that you have received is another good way to get the keywords legitimately loaded into your CV (in context) and could also utilise key industry terminology. If you are familiar in the art of Search Engine Optimisation (SEO) then this approach will not be alien to you.  For the rest of us it is a skill we need to acquire to ensure that our CV hits the ‘top of the pile’.  

 

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Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dawrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard on securing my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

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Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

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Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

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I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

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Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

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