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Managing a Counter Offer During Resignation

Profile for Rob Scott, Managing Director of Aaron Wallis Sales Recruitment

I'm sure for a small pool of people out there, the thought of resigning just fills you with absolute joy. You cannot wait to do it to slam your resignation letter down in front of your boss! But for the majority, it can be quite a daunting thing to experience. So here's a few hints and pointers to help you resign effectively.

Firstly, request a formal meeting with your boss, either by email or by the telephone, requesting that you need 15 minutes of their time. Get that booked in the diary, and do it formally. Always prepare a resignation letter.

There is a great website called i-resign.com, which has templates within it. They're to the point and quite blunt, but they're a very good starter to help you draft up your resignation letter.

Within the resignation letter, be both grateful and gracious. Thank them for the good times that you've had, for what you've learned, and for what you've taken from the company for the future. Be gracious within that letter. It's really important during the resignation meeting you're cooperative. Explain how you're going to hand over all of the accounts.

Explain how you're going to make sure that your colleagues that work alongside you are going to know and understand all of your work practices so there is an effective handover. Make it as painless as possible when you move on. That way, you may be in a position to reduce down your notice period so that you can start with your new employer that little bit sooner. It also means that, by cooperating, you've not burned your bridges and this is really important.

Business is a small world. And if you don't resign effectively; if you don't behave professionally during the notice period, they're not going to give you a decent reference in the future. So always bear that in mind. People talk. So just be professional throughout.

Expect to be counter-offered. If you're good at what you do, you will be counteroffered. What does that mean? 

A counteroffer is where your existed employer offers the same package as the offer that you have on the table, or more, or the same benefits, or more, greater responsibilities, or whatever it may be. There are many reasons why I would recommend that accepting a counteroffer is not a good idea.

Research shows that 80 - 90% of people that accept a counter offer are no longer in that role in 12 months time. And why is that? The main reason, when you think about it, is you've demonstrated disloyalty. If there is you and your colleague who's up for a promotion, they're going to go with the person who has been loyal.

I've seen many, many candidates that have accepted counteroffers. In the short term, they want to keep you on board. They want to maintain the status quo because you're an important role. But in time, responsibilities will be taken from you. They won't put you on that training session that the rest of the team is on.

And gradually, you'll be put in a position where you'll be forced out of the business anyhow. So how do we counter the counter offer? Well, first off, expect to be counteroffered. If you're good, your existing employer will match the offer that's been made by the company that's offered you the new role.

So how do you counter the counter offer? Well, firstly, visualise it. If you stay in your existing role, OK, the basic salary may be that bit higher. The benefits may be that bit greater. But what really is your role going to look like in 12 months time? Fundamentally, is it any different?

Write down the reasons why you're looking to leave your existing employer and why you're looking to join the company that's offered you the role. Really go through that process of due diligence, because when you've got that prepared in front of you, you've got that the back your mind. When you are counter-offered, you can say, very professionally, "I'm sorry, but I really thought this through. These are the reasons why I'm leaving. These are the reasons why I'm looking to join a new company. My decision is final, and I will be leaving."

It's important to resign professionally, to work in cooperation with your existing employer through your notice period so that you could leave with the bridges still in place for the future because you never know, you may need them at some point.

I hope this has helped you. Good luck in your new role.

Next: How to Work Through Your Notice Period



About The Author

Robert Scott, Managing Director of Aaron Wallis

Robert Scott

Managing Director at Aaron Wallis Recruitment

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.

With over 20 years experience in recruitment, Rob is a History graduate with an MBA and is a Fellow of the Chartered Management Institute.  In 2007, 2009 and 2013 Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as Business Insider and The Independent, as well as OnRec, who host The Online Recruitment Awards every year.

Find out more about Rob here.


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Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis’ services to others without hesitation.

Chief Financial Officer, Alphametrics

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

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I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them

C. Caine, Candidate

Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

M. Green, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

I've had a really good experience working with Giles Phillips at Aaron Wallis. From initial contact to the finer details of securing the job, he has been very professional and a pleasure to work with.

M. Shutt, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!!!!

D. Burgess, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dawrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard on securing my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate

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