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So You're a Sales Professional?...but can you sell yourself?!
 

Interviews can be tough and knowing what to say and what not to say is vital for any interviewee wanting to secure that job. Sure, you probably make sure the interviewer hears all about your skills and experience and of course your expertise...but as a Sales professional do you use your sales skills and make it simple for them? Do you outline exactly why they should hire you or just tell them what you've done or can do?
 

The key to successful interviews is to outline clearly your features and benefits!
 

In order to fully convey what your features and benefits are you need to make sure you fully understand what exactly a feature and a benefit is- this may sound much like I'm teaching you to suck eggs but it's surprising how many sales professionals forget these points when faced with an  interview situation! For the purposes of interview technique a feature can be described as a "unique, inherent quality." A benefit is a pleasure or satisfaction someone gets from a given feature.  A benefit is something that aids or promotes well-being. A benefit can be thought of as the result of the feature. In other words it is because of this feature that you are getting the benefits. (Oscar Adler, 2008)

People do not naturally translate features into benefits when a person speaks to them. Very rarely do they ask themselves "what will this product do for me"? Most likely they will be thinking: "so what"? The interviewer will be only listening for the benefits of hiring you. They only care that they make the right hiring decision. If you answer questions with features but fail to relate the benefits, you are not selling yourself to the interviewer. You must learn to accompany every answer with an appropriate benefit- don't assume they've worked out your benefits for themselves.

Examples of how you might apply the 'features and benefits' in your interview might include:

Feature: I am a confident, outgoing character with excellent presentation and negotiating skills.

Benefit: This means that when I meet with prospects I can confidently demonstrate the benefits of a product and more often than not, lead the sale to a close

Feature: I possess a Masters degree in business administration

Benefit: This allows me to manage various aspects of my role more effectively and understand how actions taken within my position affect the business as a whole

A common mistake that people make is that they always ask themselves "what should I say" instead of "what will the interviewer be thinking." It is vital that you stop for a moment and really consider what is relevant for the interviewer and what is just 'filling time'.  

Of course an interviewer wants to know about your education, skills and experience but ensure you give them something a bit more convincing than what they are already looking at on your CV.

Ensure you practice ways in which you can link features and benefits so that you are thoroughly prepared when the time comes. In being able to convey both features and benefits confidently you will be able to control the interview and not be 'thrown off course' by a difficult question....
 

just remember, when it comes down to it, all the interviewer wants to know is ...
 

"what can you do for me?!"
 

Look at yourself as a SOLUTION
 

When preparing for an interview, you must remember that they are not ‘rocket science’, they are simply a sales meeting – an opportunity for you to sell yourself.

The employer has a need, their vacancy and you are the solution! An interview is simply a way for the interviewer to obtain information about yourself so that they can make a balanced business judgement as to whether you are right for the role.

 

Sell Yourself and Enjoy Yourself
 

Don’t be afraid to discuss your goals, dreams, ambitions and aspirations at an interview it demonstrates that you are goal oriented, taking a career move seriously and that you have drive and purpose.

Remember if you enjoy the interview you will shine at interview. The more planning that you do on yourself as a product the more succinct and prepared you will come across. Above all be enthusiastic and sell yourself throughout!
 

SELLING YOURSELF AT 1st INTERVIEW

 

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Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

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We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis’ services to others without hesitation.

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In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

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I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

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I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

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Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

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Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

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I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

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Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

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Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

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A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dawrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard on securing my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!!!!

D. Burgess, Candidate

Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

J. Hathaway, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

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Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

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The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

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