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Welcome to the Aaron Wallis Employer Client Advice Library that contains over 500 professionally written advice articles to help you in both your professional and personal life.  

The library contains articles on winning customers, keeping customers, promoting your business, writing press releases, writing direct mail, formulating a marketing strategy, winning profitable customers from your competition, disciplinary issues, employment legislation, managing individuals and teams, paying staff, recruiting the right people and much, much more.....  

Access to the library is completely free and register for our mail list to keep up to date with new articles and features.

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List of some of the articles within the Aaron Wallis Advice Library: 

  • 101 Ways to promote your business

  • Client Care - The Challenges Facing Professional Firms

  • Colours and their Effect on Consumers

  • Customer Advisory Boards

  • Customer Loyalty - The New Corporate Benchmark

  • Delivering Good with the Goods: Cause-Related Marketing

  • Demography . and what it can do for you

  • Do you need a Company Brochure?

  • Ebook publishing for small businesses

  • Eighteen ways to leverage success for your business

  • Extraordinary Guarantees - how they can change your business forever

  • Format for a Marketing Strategy

  • Getting PR for your business - promotion without a big budget

  • How are we doing? An Effectiveness Checklist for the Growing Business

  • How small businesses can do business on the Internet

  • How to Make Better Presentations

  • How to make your customers adore you . helping you to help your customers

  • How to make your direct mail more effective

  • How to win profitable customers away from competitors

  • Key Account Management

  • Marketing Research For Small Businesses

  • Marketing secrets for small businesses

  • Measuring Customer Satisfaction

  • More Sales Through Telemarketing

  • Press Releases - how to write them and get them published

  • Quality Management for Small Businesses

  • Questions Customers Ask Before Buying

  • Sales Promotion

  • Scientific Advertising - Perhaps the greatest book ever written on advertising

  • Search Engine Optimisation

  • Simple Sales Methods That Work

  • Successful Sales Management

  • Terms and Conditions of Trading

  • The Distance Marketing of Consumer Financial Services Directive

  • The Journey to Results - The business of marketing

  • The Marketing Mix - Rules for successfully marketing your products

  • The Transparency Directive

  • The Web Marketing Guide - How to promote your web site

  • Using your Telephone's Full Potential

  • Why be a Brand? . An insight into what "brands" really are

  • Winning customers through superior service

  • 360-Degree Feedback - Recruitment

  • Discover how to unlock the true potential of your team - Recruitment

  • Emotional Intelligence - Recruitment

  • Employee Share Schemes - An Update on What's Available

  • Enterprise Management Incentive

  • Executive coaching and mentoring

  • Facilitation - Helping people work together in groups and teams

  • Government Backed Training

  • How to appraise employees more effectively

  • How to Incentivise your Employees

  • Investors in People - Recruitment

  • Making Your Suggestion Scheme Make Sense

  • New ways to recruit and retain the right people

  • Offshore Employee Benefit Trusts

  • Partner/Principal Self Evaluation

  • Phantom Share Options

  • Recruiting and Retaining Teams

  • Severely Disabled People gain Greater Incentives to Work

  • Staff Appraisals - the rights and wrongs

  • Stress at Work

  • Successful Sales Management

  • The Employment Bill 2001

  • The secrets of Performance-Related Pay

  • Work-Life Balance - A more imaginative approach to working practices

  • Alternative Dispute Resolution - Resolving employment disputes

  • Anti-Discrimination Legislation Recruitment

  • Bullying and Harassment in the Workplace

  • Compensation on Termination of Appointments

  • Disciplinary and Grievance Procedures - Best Practice from ACAS

  • Disclosure: Help for Organisations that Recruit People in Positions of...

  • Employment Tribunals - The Latest Changes

  • Industrial Action and the Law. A guide for employees

  • Unfairly Dismissed?

  • What employers need to know when employing people

  • Whistleblowing in the Workplace

  • Agency Workers Directive - Working Conditions for Temporary Workers

  • Alternative Dispute Resolution - Resolving employment disputes

  • Anti-Discrimination Legislation Recruitment

  • Compensation on Termination of Appointments

  • Compromise Agreements

  • Directors' Service Agreements. what they should cover

  • Disability Discrimination - Recruitment

  • Disciplinary and Grievance Procedures - Best Practice from ACAS

  • Disclosure: Help for Organisations that Recruit People

  • Employed or Self-Employed? - Judging the right status

  • Employee Internet Use Policy - Does Your Business Have One?

  • Employee References - Are references obligatory?

  • Employing Children and Young Workers.

  • Employment Tribunals - The Latest Changes

  • Equal Jobs equals Equal Pay - Tackling inequality in pay at work

  • Equal Opportunities at Work

  • Equity Direct. An Employment Information and Advice Service

  • Family Friendly Package for Working Parents

  • Flexible Working Regulations

  • Government Backed Training

  • How ready are you for a PAYE or National Insurance Audit?

  • How to insure key employees . personal financial planning strategies

  • Industrial Action and the Law. A guide for employees

  • Maternity Matters - The rights of pregnant employees and new mothers

  • Offshore Employee Benefit Trusts

  • PAYE and Payroll procedures

  • Recording and monitoring of telephone calls or e-mails.

  • Redundancy - How to ensure that you comply with the law

  • Reform of Workers' Protection

  • Safety at work - the facts from HSE

  • Severely Disabled People gain Greater Incentives to Work

  • Staff Interview Guidelines - Recruitment ideas for employers

  • Stress at Work - Recruitment

  • Taxed Award Scheme: National Insurance Contributions (NICs)

  • The Employment Bill 2001 - Aiming to improve relations

  • The National Minimum Wage - Regulations for employers

  • The Part-Time Workers Directive

  • The Safety Facts About Working With VDUs

  • The Tax Treatment of Payments in Lieu of Notice

  • The Tax Treatment of Termination Payments

  • The Taxation Treatment of Redundancy Payments

  • The TUPE Regulations

  • Unfairly Dismissed?

  • What employers need to know when employing people

  • Whistleblowing in the Workplace

  • Work Permits in the UK

  • Working to Rule with the Working Time Regulations

  • Advantage - Age diversity in employment

  • Anti-Discrimination Legislation

  • Compensation on Termination of Appointments

  • Compromise Agreements

  • Disability Discrimination

  • Disclosure: Help for Organisations

  • Discover how to unlock the true potential of your team

  • Employee References - Are references obligatory?

  • Employee Share Schemes - An Update on What's Available

  • Employing Children and Young Workers.

  • Employment Tribunals

  • Enterprise Management Incentive

  • Equal Jobs equals Equal Pay - Tackling inequality in pay at work

  • Equal Opportunities at Work - A guide for small businesses

  • Equity Direct.

  • How ready are you for a PAYE or National Insurance Audit?

And many, many more........