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Candidate Advice Library. Professionally written articles on over 300 subjects from Getting and Keeping Customers to Expanding Your Business and Managing Staff.

Welcome to the Aaron Wallis Candidate Advice Library containing over 300 professionally written advice articles to help you in both your professional and personal life. Articles for winning customers, keeping customers, promoting your business, writing press releases, writing direct mail, formulating a marketing strategy, winning profitable customers from your competition and much, much more.....

Access to the library is completely free and register for our mail list to keep up to date with new articles and features.

List of some of the articles within the Aaron Wallis Advice Library

101 Ways to promote your business

Client Care - The Challenges Facing Professional Firms

Colours and their Effect on Consumers

Customer Advisory Boards

Customer Loyalty - The New Corporate Benchmark

Delivering Good with the Goods: Cause-Related Marketing

Demography … and what it can do for you

Do you need a Company Brochure?

Ebook publishing for small businesses

Eighteen ways to leverage success for your business

Extraordinary Guarantees - how they can change your business forever

Format for a Marketing Strategy

Getting PR for your business - promotion without a big budget

How are we doing? An Effectiveness Checklist for the Growing Business

How small businesses can do business on the Internet

How to Make Better Presentations

How to make your customers adore you … helping you to help your customers

How to make your direct mail more effective

How to win profitable customers away from competitors

Key Account Management

Marketing Research For Small Businesses

Marketing secrets for small businesses

Measuring Customer Satisfaction

More Sales Through Telemarketing

Press Releases - how to write them and get them published

Quality Management for Small Businesses

Questions Customers Ask Before Buying

Sales Promotion

Scientific Advertising - Perhaps the greatest book ever written on advertising

Search Engine Optimisation

Simple Sales Methods That Work

Successful Sales Management

Terms and Conditions of Trading

The Distance Marketing of Consumer Financial Services Directive

The Journey to Results - The business of marketing

The Marketing Mix - Rules for successfully marketing your products

The Transparency Directive

The Web Marketing Guide - How to promote your web site

Using your Telephone's Full Potential

Why be a Brand? … An insight into what "brands" really are

Winning customers through superior service

360-Degree Feedback - Recruitment

Discover how to unlock the true potential of your team - Recruitment

Emotional Intelligence - Recruitment

Employee Share Schemes - An Update on What's Available

Enterprise Management Incentive

Executive coaching and mentoring

Facilitation - Helping people work together in groups and teams

Government Backed Training

How to appraise employees more effectively

How to Incentivise your Employees

Investors in People - Recruitment

Making Your Suggestion Scheme Make Sense

New ways to recruit and retain the right people

Offshore Employee Benefit Trusts

Partner/Principal Self Evaluation

Phantom Share Options

Recruiting and Retaining Teams

Severely Disabled People gain Greater Incentives to Work

Staff Appraisals - the rights and wrongs

Stress at Work

Successful Sales Management

The Employment Bill 2001

The secrets of Performance-Related Pay

Work-Life Balance - A more imaginative approach to working practices

Alternative Dispute Resolution - Resolving employment disputes

Anti-Discrimination Legislation Recruitment

Bullying and Harassment in the Workplace

Compensation on Termination of Appointments

Disciplinary and Grievance Procedures - Best Practice from ACAS

Disclosure: Help for Organisations that Recruit People in Positions of...

Employment Tribunals - The Latest Changes

Industrial Action and the Law. A guide for employees

Unfairly Dismissed?

What employers need to know when employing people

Whistleblowing in the Workplace

Agency Workers Directive - Working Conditions for Temporary Workers

Alternative Dispute Resolution - Resolving employment disputes

Anti-Discrimination Legislation Recruitment

Compensation on Termination of Appointments

Compromise Agreements

Directors' Service Agreements… what they should cover

Disability Discrimination - Recruitment

Disciplinary and Grievance Procedures - Best Practice from ACAS

Disclosure: Help for Organisations that Recruit People

Employed or Self-Employed? - Judging the right status

Employee Internet Use Policy - Does Your Business Have One?

Employee References - Are references obligatory?

Employing Children and Young Workers.

Employment Tribunals - The Latest Changes

Equal Jobs equals Equal Pay - Tackling inequality in pay at work

Equal Opportunities at Work

Equity Direct. An Employment Information and Advice Service

Family Friendly Package for Working Parents

Flexible Working Regulations

Government Backed Training

How ready are you for a PAYE or National Insurance Audit?

How to insure key employees … personal financial planning strategies

Industrial Action and the Law. A guide for employees

Maternity Matters - The rights of pregnant employees and new mothers

Offshore Employee Benefit Trusts

PAYE and Payroll procedures

Recording and monitoring of telephone calls or e-mails.

Redundancy - How to ensure that you comply with the law

Reform of Workers' Protection

Safety at work - the facts from HSE

Severely Disabled People gain Greater Incentives to Work

Staff Interview Guidelines - Recruitment ideas for employers

Stress at Work - Recruitment

Taxed Award Scheme: National Insurance Contributions (NICs)

The Employment Bill 2001 - Aiming to improve relations

The National Minimum Wage - Regulations for employers

The Part-Time Workers Directive

The Safety Facts About Working With VDUs

The Tax Treatment of Payments in Lieu of Notice

The Tax Treatment of Termination Payments

The Taxation Treatment of Redundancy Payments

The TUPE Regulations

Unfairly Dismissed?

What employers need to know when employing people

Whistleblowing in the Workplace

Work Permits in the UK

Working to Rule with the Working Time Regulations

Advantage - Age diversity in employment

Anti-Discrimination Legislation

Compensation on Termination of Appointments

Compromise Agreements

Disability Discrimination

Disclosure: Help for Organisations

Discover how to unlock the true potential of your team

Employee References - Are references obligatory?

Employee Share Schemes - An Update on What's Available

Employing Children and Young Workers.

Employment Tribunals

Enterprise Management Incentive

Equal Jobs equals Equal Pay - Tackling inequality in pay at work

Equal Opportunities at Work - A guide for small businesses

Equity Direct.

How ready are you for a PAYE or National Insurance Audit?

How to Incentivise your Employees

How to insure key employees

New ways to recruit and retain the right people

Offshore Employee Benefit Trusts

PAYE and Payroll procedures

And many, many more........

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