Recruit Sales Staff

Search Jobs



It is thought that 25% of employers don’t use job descriptions within their business, perhaps considered a tedious HR task or maybe businesses feel a verbal instruction during the recruitment process is enough guidance to new recruits. However, a job description is an essential document for every business. For a start, a job description helps to set out the role so that both the employer and employee know exactly what is expected.

Download article as a printable PDF

Targeting Candidates

Why Job Descriptions Are Essential

Job descriptions can;

·         Set out the employer expectations of the employee

·         Help to measure job performance

·         Ensure pay and grading systems are fair.

·         Be used as reference in a dispute

·         Be used to structure interview questions

·         Give clear accountability and helps employees understand their commitment.

Using Job Descriptions To Attract The Right Candidates

An effective and compelling job specification is the key to finding great candidates. Having a mundane and one-size-fits-all document will not catch the reader’s eye and will not sell your business as a great place to work. On the other hand, there is no point glamorising the job to the point of excess, recruiting can be a costly task, and you don’t want candidates to leave because they have been lied to about the role.

Another issue for attracting the right candidates is the level of information. Too detailed and candidates may be deterred from applying, not enough information and the job will not grasp their attention and their imagination. You want candidates to believe that your role has been made especially for them.

Should I Use A Person Specification Or Job Description?

It is vital for businesses to employ the right people, and this is why it is important to take the time to evaluate what it is you are looking for in a candidate. Many businesses will either want someone who is qualified to perform specific duties; other businesses will be looking for a person who is the true fit for the brand.

When choosing a personality type to fit your business, you may decide a person specification is most appropriate. A person specification will identify the type of person you are looking for such as personality traits, experience and behaviour. A job description outlines the duties of the candidate, showing the roles and responsibilities of the job, so the employee knows exactly what the job entails.

It makes sense to consider both elements when drafting a description, that way you can show the type of brand you are (by showing the personalities that will complement your team) and the type of exciting work they can be involved in (through the roles and responsibilities).

Find out more about the difference between person specification and job descriptions

Choosing the right candidatesKey Steps To Create An Effective Job Description

1. Job Title

You want your job title to be searchable and conform to industry standards, but this doesn’t mean it can’t be interesting. Use relevant keys words but don’t be afraid to put some of your company’s personality in there too: e.g. Recruiting in Marketing? Ambassador of Buzz. Hiring in Sales and Business Development? Creator of Opportunities.

2. Showcase Your Business and Explain What You Need

Here you need to talk about the role and why you need an excellent candidate who fits the bill. For this section, highlight all the essential elements. Is it full-time? Is it a permanent contract? What are the hours? What does the role involve? This section should not be lengthy; a fact-file is more than sufficient. Don’t be afraid to sell your business here too: e.g. Due to an exciting new project with one of our most esteemed customers, we are looking for…

3. Core Skills and Competencies

Who are you looking for? In this section consider your job description and person specification, you might find it easier to write this part in two sections: The Job and The Person. At this stage, it is wise to think about the growth of the role, what other skills might your business need in the future?  

Be Realistic

Remember to be realistic with your expectations and ask for skills in line with the salary and benefits that you are offering. If you’re after an A class candidate, you need to be offering an A class salary or at least substantial rewards and benefits.

This section, although detailed, must not include a vast amount of requirements that will scare off any potential candidates. Don’t ask for too much; this gives candidates a chance to show their other skills during the interview.

Ask For Help

When you have drafted what your ideal candidate would be, ask supporting teams to review. After all, they will be working closely with your recruit and will also have an idea of what they would need. When you have listed the skills and experience, rank each under the three following categories.

Mandatory = what candidate must have to be considered for an interview.

Essential = what a candidate must show during an interview.

Preferred = what you’d like, but isn’t imperative.

If a term doesn’t fit into one of these three categories, remove it from the job description completely.

Save Yourself A Headache

In this section remember to add; “And Other Duties As Assigned." This way, you don’t limit your job description and allow your employees to learn new skills in different areas. There is nothing more frustrating for employers than employees who refuse to do a task with the phrase; “it’s not in my job description."

For more information and a template on planning to target your ideal candidate.

4. Be Proud Of Your Company

You need to show candidates why they should be excited about the prospect of working with you. In this section, you need to explain your company culture and what it is really like to work at your business. Again, don’t paint a false picture, but don’t be afraid to give your business an ego boost.

Be human, in this section you can really highlight what is great about your business. What are the people like? What is the customer relationship like? Use the voice of your business, so candidates can get a real understanding of what it is like to work for you and the culture of your organisation.

5. Package

What do employees receive when working for you? How does commission work? Is there a company car? What training could they receive?

Here is the main selling point for your company, so don’t be afraid to add other benefits that aren’t necessarily financial if you need to; e.g. working with an award-winning team, mentoring by the Sales Director. People favour work enjoyment, so if your salary can’t compete with a global corporation, offer different benefits that will entice the reader.

Points to Remember

By following these five simple steps, you have created a compelling job description, just remember to:

·         Keep it short, to maintain the reader’s interest

·         Be flexible, only state they must have five years’ experience if it is really necessary

·         Don’t oversell the job, in recruiting it’s best to get it right first time

·         Think about the salary, don’t ask for skills from a candidate if your salary doesn’t reflect it.

If you need any further help, we provide really useful job specification sample questions and an informative guide to recruiting sales people

Contract and points to remember

Job Descriptions Can Save You Money

By crafting an effective job description, it will be much easier for recruiters to find you the perfect candidate. You will have shown the candidate exactly what is expected of them and the kind of organisation they will be involved in.

Aaron Wallis estimates that hiring the wrong candidate can cost your business 3.75 times their basic salary. So, stating your requirements in the first place can really help to make sure that you get it right, the first time. 

Download article as a printable PDF

Please call us to discuss your next move

aw_branches

Milton Keynes
01908 061 400

aw_branches

Cambridge
01223 370 057

aw_branches

Bristol
01454 203 363

aw_branches

Leeds
0113 366 3006

Our Employers Say ...

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

Managing Director, Friday Ad Online Services

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis’ services to others without hesitation.

Chief Financial Officer, Alphametrics

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

Find out more

About our employers' service

Our Candidates Say ...

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dawrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard on securing my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!!!!

D. Burgess, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Excellent experience from first contact to ultimately securing a suitable placement. Giles looked after me in a very professional and friendly manner. He used his expertise and experience to ensure I was put forward for the most suitable positions for my skill set and found me a new role very quickly. I can't recommend Aaron Wallis Sales Recruitment highly enough.

M. Green, Candidate

Aaron Wallis have provided me with an excellent service, Giles went out of his way to help me preparing for my interview and supported me through all the processes. If you need an agency to give you a fully professional and consultative approach to finding you a new career move, the Aaron Wallis can certainly provide this for you.

D. Richards, Candidate

Really excellent experience dealing with Aaron Wallis. Liam Oakes who helped me get a great job was brilliant. Kept me up to date during the process and offered great help and advice, and a thoroughly nice guy. Highly recommended!

J. Hathaway, Candidate

Find out more

About our service to candidates

Copyright | Disclaimer | Site Map | Terms of Use | Privacy & Cookies Policy
© 2017 Aaron Wallis Recruitment and Training Limited. All Rights Reserved. Registered in England No. 6356563.